I remember in 1979 when the big blocks were discontinued & the largest displacement was the 360. Cars had to get smaller & lighter and there was some outcry.

It seems that like every 4 years we are going to shift our 'preferred' energy choice that will make the U.S. automakers have to scramble between carbon or green policies depending on who runs the government.
The auto manufactures aren't structured to move that fast.

Granted the Hemi® is clean & fuel-efficient for what it is. Drive what you need.

 

Drive what you need.

More realistically, what you can afford.

I am not against EV's, but right now even the cheapest EV (Bolt, Leaf) is unaffordable for my budget. An EV would actually work for me as I work from home and 90% of my driving is within 15 miles of the house. The farthest I drive on a monthly basis is 15 miles to the landfill - about every 3 weeks. A trip to town (35 miles away) is on average every 2-3 months.

 

I could never buy new. Gently used lease turn-ins from auction is the most I've ever spent on a car.

Weather-permitting, bicycles with a knapsack & helmet are nice. I can get to downtown in 10 minutes. Parking is free & easy. 😉

 

The depreciation on EVs is huge. As long as they are not in need of a battery, they are a steal. Especially with the lease incentives used until recently.

 

Kuniskis needs to get off this "Rebellious" nonsense already and talk about things that matter to consumers.

Yes, sales have stabilized. But I can assure y'all that it was due to fire-sale discounting, not because RAM marketing is generating any new demand.

Pickup buyers, in particular, want to hear about durability, ruggedness, long-lasting, work truck capability, not about donuts and smoking tires.

Ram has a unique window of opportunity at the moment, given the serious engine issues GM and Toyota trucks are having.

I wouldn't be surprised if some of those pickup buyers switched to Ram at the last minute given the new availability of the V8 engine. The more reason for Kuniskis to talk to them as truck users, not as highschoolers.

 

Raise prices, sales go down.
Drop prices and talk rebellion and such, sales go up.
It's hardly rebellion to focus on big gas-guzzlers in today's USA. It would be a rebellion to stick to EVs.

 

True that!

To be fair, smoking tires and burning donuts does speak of "HEMI power," but it does get to pickup buyers' needs in an oblique way.

I don't have the ad testing results --if there are any, but my guess is that a "HEMI" message that speaks directly to pickup user needs would be a LOT more effective...and CHEAPER in that it would reduce the amount of discounting needed to move the metal.

 

This type of marketing works for the Bros. Trucks are now the new muscle cars

 

Rebel without a cause!

 

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Trucks are one thing they do well. They should do everything in their power to nurture their trucks. That includes keeping them as up to date as the competition.

 

If Tim was smart, he’d charge extra for the badge itself. Maybe sell hats and T-shirts too. Commemorative coins?

just checked auto trader. 4 bev chargers with 500ish miles for 31k. 29 of them under 40k. Looks like a steal to me

 

I mean... they do.. lol

 

It's definitely a weird name for a Ram-head Hemi badge. lol

 

“You are not supposed to buy anything but Hemis from Ram or Dodge any more.”

 

More like Rebels Without A Clue.