Exactly. I love the Alfa Romeo Giulia...but the Giorgio architecture and the Quadrifoglio's are Italian vanity projects. A vanity project in my opinion is spending money on a project not caring if it sells well or not.When all else fails, go for the “so much learned” excuse. Seriously, something is learned from every development be it a Honda Civic or AMC Pacer that is valuable to developing a future vehicle. How is Giorgio any different other than it gave FCA years of cover claiming new products for Chrysler and Dodge were coming “soon”?
The investment that FCA used on Alfa Romeo never trickled down to the other FCA brands, and Alfa doesn't sell enough units to justify the investment in its relaunch.
I hope that "Stella" can finally make FCA's money dump into Alfa Romeo while Chrysler and Dodge withered for years, a worthwhile investment.