For a few hours last week, my copper-colored Ram pickup cruised the plains of North Texas like some overdressed Duke of Dallas.
Tall, broad and powerful, the Ram Longhorn Edition offered every option a truck-loving Texan would want: a Hemi V-8, crew cab, etched leather seats, 20-inch wheels, and eight-speed automatic and four-wheel-drive.
Need a hill? The proud, polished Ram could drag one in.
And at about 7 p.m. last Wednesday, it all disappeared in a thick column of acrid brown smoke on the side of the Dallas North Tollway — $54,335 worth of truck gone in about three minutes.
Fred Diaz, CEO of Ram, was profusely apologetic about the fire — but certainly didn’t have to be. I couldn’t find anything to suggest that this was anything other than an extremely rare occurrence.
“We take these things very, very seriously,” Diaz said. “I’ve got to believe this is a one-in-a-billion situation. But we’ve got a team of engineers working on it, and we’ll figure out what happened.”
Whole story at link:
http://www.dallasnews.com/business/columnists/terry-box/20130326-terry-box-freak-pickup-fire-on-test-drive-taught-me-vehicles-dont-burn-like-they-used-to.ece
Doesn't look good for Chrysler :angry2:
Tall, broad and powerful, the Ram Longhorn Edition offered every option a truck-loving Texan would want: a Hemi V-8, crew cab, etched leather seats, 20-inch wheels, and eight-speed automatic and four-wheel-drive.
Need a hill? The proud, polished Ram could drag one in.
And at about 7 p.m. last Wednesday, it all disappeared in a thick column of acrid brown smoke on the side of the Dallas North Tollway — $54,335 worth of truck gone in about three minutes.
Fred Diaz, CEO of Ram, was profusely apologetic about the fire — but certainly didn’t have to be. I couldn’t find anything to suggest that this was anything other than an extremely rare occurrence.
“We take these things very, very seriously,” Diaz said. “I’ve got to believe this is a one-in-a-billion situation. But we’ve got a team of engineers working on it, and we’ll figure out what happened.”
Whole story at link:
http://www.dallasnews.com/business/columnists/terry-box/20130326-terry-box-freak-pickup-fire-on-test-drive-taught-me-vehicles-dont-burn-like-they-used-to.ece
Doesn't look good for Chrysler :angry2: