[npaladin2000]

They had to be careful about not giving any actual "driving" impressions yet. And I find it interesting that this "fully optioned" one had non ventilated Alcantara seats indtead of ventilated leather seats...and that it had a sunroof delete. I'm still interested but I also wonder just how fast the cash is going to pile up on the hood, maybe I should wait.

 

[tomaz]

The Video has been deleted but The Alcantara Seats are a option and Vented/Heated Seats are Standard on GT Plus, plus this is a First Drive meaning it could be Pre Production.

 

[MoparJoe]

D.O.A
No amount of marketing will save it.
2 years from now it will be destroyed by ev.
Sorry.
My V8's are being restored and will be passed on to my grandchildren.
If they want old vars ..

 

[npaladin2000]

The Video has been deleted but The Alcantara Seats are a option and Vented/Heated Seats are Standard on GT Plus, plus this is a First Drive meaning it could be Pre Production.

Link was deformed somehow, fixed it

 

[tdkleffman]

good or bad i get Mazda vibes when looking at this.

 

[Fast Eddie]

D.O.A
No amount of marketing will save it.
2 years from now it will be destroyed by ev.
Sorry.
My V8's are being restored and will be passed on to my grandchildren.
If they want old vars ..

Nobody will give a crap about the Hornet.
I agree...............dead on arrival.

 

[rmtodd]

Tonight I saw a new spot for the Hornet 2 or 3 times. It's similar to the last 30 seconds of this online video, maybe minus the news anchors.

 

[77 Monaco Brougham]

good or bad i get Mazda vibes when looking at this.

To me, that's actually a GOOD thing.
See?...It's all a matter of perception.

Besides...Isn't the ICE set-up going to be eventually dropped anyway, and be replaced by a fully BEV version?

 

[Fast Eddie]

To me, that's actually a GOOD thing.
See?...It's all a matter of perception.

Besides...Isn't the ICE set-up going to be eventually dropped anyway, and be replaced by a fully BEV version?

Not one bit of info on the Hornet.............99% of the commercial you don't even see the car.

 

[Erik Latranyi]

Hornet will remain PHEV/BEV into the future.

The video told us nothing we didn't already know.

It was smart to wait until the PHEV version was available to launch the Hornet. FCA would have done it the other way and people would be scratching their heads.

 

[npaladin2000]

Tonight I saw a new spot for the Hornet 2 or 3 times. It's similar to the last 30 seconds of this online video, maybe minus the news anchors.

Good, that's the only decent part of the commercial anyway. You can tell Dodge is used to marketing muscle and aren't sure what to do with a corner carver just yet.

 

[npaladin2000]

To me, that's actually a GOOD thing.
See?...It's all a matter of perception.

Besides...Isn't the ICE set-up going to be eventually dropped anyway, and be replaced by a fully BEV version?

I like Mazda myself, so I don't mind either. I do see the push back mostly from the "classic muscle" crowd as it is a departure from that. But I truly believe Dodge can't survive on muscle alone and needs to expand into other types of performance.

 

[Zagnut27]

More crack marketing from the wonders who brought us the “don’t touch my dart” and the nonsensical minivan ads with the comedian. Bang up job guys, add some more vroom vroom sounds to make it even more useless.

 

[valiant67]

More crack marketing from the wonders who brought us the “don’t touch my dart” and the nonsensical minivan ads with the comedian. Bang up job guys, add some more vroom vroom sounds to make it even more useless.

That’s it, the perfect marketing idea. Mazda was “zoom zoom” so Dodge can be “vroom vroom”.

 

[mike1097]

It has like 280 hp and 350 or 380 tq in r/t form for a little crossover. Plus 30 mile electric range. Specs on paper look not bad. I feel like charger/challenger guys are giving their thoughts here. As long as quality control is kept on check and pricing is right whether it needs incentives at some point, it moves the bar in the mid size crossover market.

 

[World14]

It has like 280 hp and 350 or 380 tq in r/t form for a little crossover. Plus 30 mile electric range. Specs on paper look not bad. I feel like charger/challenger guys are giving their thoughts here. As long as quality control is kept on check and pricing is right whether it needs incentives at some point, it moves the bar in the mid size crossover market.

Heh, the smallest groups always talk the loudest: well over 10 million new car sales and yet the duo that could barely muster doing 150,000 units combined per year gets all the noise.... and people said dumb gimmicks wouldn't work anymore.
The Hornet is something I'd actually strive to own: a Charger or Challenger is extremely impractical in everything but their V6/AWD combo's. I'd rather Dodge go for a bigger market, it's product different from the rest, then them continue to act like we aren't about to hit the remix to the 70's gas crisis that helped kill off the original Challenger....

 

[valiant67]

The problem is Dodge decided some time back to abandon anything other than the tire smoking market and purposefully forfeit several markets.
Hornet makes sense as a bit more performance oriented Journey replacement. Hornet doesn’t really make sense as a “brotherhood of muscle” member.
I guess they’ve now seen the light and Dodge is trying to venture back into markets it said it didn’t want to participate in a few years back.

 

[npaladin2000]

The problem is Dodge decided some time back to abandon anything other than the tire smoking market and purposefully forfeit several markets.
Hornet makes sense as a bit more performance oriented Journey replacement. Hornet doesn’t really make sense as a “brotherhood of muscle” member.
I guess they’ve now seen the light and Dodge is trying to venture back into markets it said it didn’t want to participate in a few years back.

Yeah, this process can be troublesome. Remember when Cadillac "fired" it's owners, or tried to, and reinvented itself? And the Caddy dealers were in such a rush to tack on cloth tops, Landau bars, and other such things to the new, more modern Caddies to try to keep the old (and dying, frankly) customers? I can maybe see something similar happening here, though I tend to think of it as more expansion than reinvention with Dodge. Unless you're hung up on the V8s going away in favor of turbo I6 and electric motors anyway. But Tesla already proved electricity can also mean performance, no matter what the EPA and Toyota say.

 

[Zagnut27]

I don’t have a problem with the vehicle, just the ad. FCA was…ahem…less than stellar with marketing, and it looks like Stellantis is continuing that trend.

 

[77 Monaco Brougham]

I like Mazda myself, so I don't mind either. I do see the push back mostly from the "classic muscle" crowd as it is a departure from that. But I truly believe Dodge can't survive on muscle alone and needs to expand into other types of performance.

And All of Horace and John Dodge's People said:
AMEN!