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The All-Electric Ram 1500 REV is Dead but the REV Name Survives

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2.4K views 73 replies 24 participants last post by  freshforged  
#1 ·
If you are one of the very few people who was looking forward to the all-electric Ram 1500 REV, we have some bad news for you. Development of the Ram REV, which was slated to be the first battery electric pickup from Ram, has been discontinued, but the REV name will live on with the ... Read more

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#48 ·
If the Ramcharger returns it will not be a two door like it was from 74 to 93 here, and later in Mexico.
No, it will probably be a reskinned Wagoneer.
If they even bother reskinning it, probably just slap a new nose on it and call it good.
.. and the Durango name goes away?
A two-door definitely doesn't fit into today's market. There are no full-size 2-door SUVs probably for a good reason.

Slapping a new nose on a Wagoneer is what reskinned means...lol
Unless I'm missing something.

Ford and GM both offer Explorer and Traverse which are below their full-size offerings. I can see the Durango continuing even with a new full-size Ramcharger SUV.
And yea, that would leave the GW as the competition for Escalade and GMC luxury offerings.
 
#51 ·
Slapping a new nose on a Wagoneer is what reskinned means...lol
Unless I'm missing something.
It's more than just a front end assembly. Think about the difference between a Chrysler 300 and a Dodge Charger. That's what a reskin means: the entire styling of the car is altered. Now there will usually be some parts that are very similar. Durango and WK2 Grand Cherokee are very similar in certain respects. Stuff like the fuel filler door location, the size of the door apertures, etc., all tend to remain the same. The sheet metal is usually very different. Lighting is different. Interiors are different. They hang onto the basic body structure, the drivelines, maybe change the wheelbase, and definitely change the appearance.

So no, what I'm picturing is more than a new nose job. I think it will get Ram styling all around, inside and out. I think it will be interesting to see what they cough up. I would guess that if they're going to change the styling direction of the pickup, we'll get a preview in the large SUV.

Of course, I don't really know. They could go cheap, and just put a new nose on the Jeep. ("Cheap" and "Jeep" in the same sentence, wow, that doesn't happen much...) That wouldn't be a reskin, IMO. It might still be successful.
 
#52 ·
Could be they're planning an SUV version of the new midsize pickup to increase volume enough to justify using an entire factory.
 
#58 ·
Should the next-gen Durango ride on STLA Large, or with the upcoming Dakota? In both cases, the next-gen Durango would be sharing a platform with something.

My does-not-amount-to-a-hill-of-beans opinion is that the next-gen Durango should use STLA Large, riding on a footprint basically identical to that of the Charger. Wagoneer is already in the BoF space and I don't think there needs to be another one. They need an entry in the E-sized CUV segment.

A next-gen Durango riding on the Charger footprint with Hurricane power (and Hemi too I suppose, to pacify the Hemi diehards) with Dodge styling would be a winner, methinks.
 
#61 ·
I was just reading tea leaves rather than figuring out what's logical. Logic would have had the Wagoneer S come out with a Chrysler badge, and the four-door Charger prioritized.

We have these pieces -
Ramcharger name removed from Ram serial hybrid, suggesting they want it for a Dodge SUV
Rumor that Wagoneer is being removed, leaving Grand Wagoneer only and presumably a price-car gap
Midsize pickup on the way
 
#62 ·
I was just reading tea leaves rather than figuring out what's logical. Logic would have had the Wagoneer S come out with a Chrysler badge, and the four-door Charger prioritized.

We have these pieces -
Ramcharger name removed from Ram serial hybrid, suggesting they want it for a Dodge SUV
Rumor that Wagoneer is being removed, leaving Grand Wagoneer only and presumably a price-car gap
Midsize pickup on the way
That's a bit of a leap isn't it? I wouldn't call that a strong signal.