In Europe many won't touch a car if it doesn't have an Italian/French/German/British badge on it. Hence 5 brand badges on the Ducato in Europe, 1 in the US. Same story with the Jumpy, which also gets Toyota badges. You can call it clever or call it parochial.I suspect they also would never have brought Chrysler and Dodge into the same showroom. In Europe they are clever enough to have competing brands which don't compete against each other.