This same interview was talked about a few days ago in other threads. Being non-committal to the 300 production ending is not the same as the 300 (in reality) not having a future beyond the 2020 model year. Multiple insiders have already stated the 300 will not continue beyond the 2020 model year.

 

They haven't announced that they will discontinued it, but that doesn't mean they aren't going to.

They haven't announced that the Journey is dead either, have they?

 

Sergio screwed up once by announcing two cars were dead before they were discontinued. FCA learned from that experience.

 

Look it pretty simple ….. the plant is using the same build points for the upcoming models.... Which in theory means that it can continue on as long as it meets regulatory standards and there is capacity...… I suppose he could have said that but it would have went over most peoples head.

 

I sure hope they keep it !!

We owned a few 300's already and my wife really loves them as do I..Albeit I drive a Challenger SRT everyday but LOVE the looks of the 300 and enjoy driving it too !! Its a classy/muscle and Luxury car all in one,not many cars can pull it off as nicely as the 300 !

I wish they would advertise them,being winter people should know the 300 comes in all wheel drive ,many if not most/almost all people don't know this !

Even the Challenger/Charger people dont know about the all wheel drive versions ! They think they need a truck or suv to get awd !!!

Oh well,my work is done for today I added my support to keep the 300 !! We would continue to buy one if they continue it and hopefully they do..I dont get my hopes up until they confirm it,until then,I will yell loud to save it ! Cheers !

I should add,my parents bought a 300 and my in-laws they also bought a 300 awd version ! My Wife is an accountant and one of her Audi co-workers bought a 300 last week !! So,I should get a pat on the back o.k I will pat myself ! Golf clap please !!

Time to go home,wash the cars !! I use tire shine by the gallon ,fyi !!!

 

Golf clap please !!!

Never let it be said that we folks here at Allpar don't aim to please.

After all...you did ask!

View: https://www.youtube.com/watch?v=nNRvKviXbU0

 

It's been talk all over the place on this issue. As someone said earlier, I do believe it was going to be put out to pasture but now at least it has a fighting chance although small it's not a lost cause. Someone At FCA finally sees the light a little. The powers that be has been talking or at least thats what I'm hearing but that does not mean it's full go. Ill just have my dollars ready if it comes.

 

Well hopefully this means they might still re-consider making a new generation.
Combining manufacturing with a new Charger and Challenger seems like a no-brainer to me.

And now that Lincoln is starting to draw attention with actually interesting new models, maybe FCA can follow suit and position Chrysler as an alternative to Lincoln (300 eating the Continental's lunch - make the new 300 available with suicide doors! ).

 

The only thing interesting about the Lincoln Sedan is the year supply of them.

 

Chrysler-is-Not-a-Luxury-Car-brand.

 

Correct, but it seems like a lost cause trying to explain that.

 

Chrysler is and has always been an upscale product, like Buick. The early 300 stole a lot of buyers from Cadillac and Lincoln, despite not being a “luxury” brand. With a refresh and advertising it could do it again.

 

Maybe the "new" 300 will have some electric powertrain capability to differentiate it enough from the Charger to justify its continuation.

I don't see Chrysler going upscale because Maserati already occupies that space in the FCA hierarchy.

 

In my lifetime I have seen one Masser in the flesh, it was pretty but not a mainstream car by any standards. The Chrysler brand sells more Pacifica’s then Masser sells all it’s models. Two different sets of buyers involved.

 

"Luxury" has different meanings to different people. Someone can consider a 300 as a more luxury oriented offering than Charger and they would not be wrong. In fact, luxury or premium is about the only way Chrysler can bring margins. "People mover" isn't an inspirational image and Chrysler needs an aspiring image.
Why can't people be allowed to have their opinions?

 

Avatar gone, moderator status gone, supporter status gone. Only thing left is the opinion. Good for you and i hope you keep your opinion going for a long time. It is noticeable that the opinion has firmed up. Good, allpar needs that.

 

Chrysler the brand, would be far better off building on what they have, instead of gutting and starting over. Sounds as if this might not going unoticed. A revamped, updated 300 done right would continue to sell well. An unknown CUV sales wise is just that, unknown.

 

Well, I would launch the CUV and keep the 300. Make them follow similar styling trends.

 

"Luxury" has different meanings to different people. Someone can consider a 300 as a more luxury oriented offering than Charger and they would not be wrong. In fact, luxury or premium is about the only way Chrysler can bring margins. "People mover" isn't an inspirational image and Chrysler needs an aspiring image.
Why can't people be allowed to have their opinions?

Chrysler should be considered luxury with mainstream prices. While trim quality might not be as good as luxury brands, it offers the styling and ride of what people expect of a premium, non-sporty vehicle.

 

I guess that begs the question then, what IS it? And “mainstream” is not a definition.

They aren't luxury, but they will have electrified vehicles. Mainstream with an emphasis on technology?

"Mainstream" not being a definition is only because you've arbitrarily stated that it isn't.

 

Avatar gone, moderator status gone, supporter status gone. Only thing left is the opinion. Good for you and i hope you keep your opinion going for a long time. It is noticeable that the opinion has firmed up. Good, allpar needs that.

1) Yes, I deleted my Avatar.
2) You don't know if I am or am not a moderator.
3) I quit paying for supporter status due to the change in ownership. If Dave still owned the forum, I'd still contribute.

 

Seems like they have no direction or knowledge as to what to do with Chrysler brand. The foreigners don't get it!!!!!!!!!!

 

A vacuum is most easily filled with hate and anguish. You should try being more optimistic. What have you, personally got to lose?

 

Mainstream cannot be a definition? How obtuse. Let's look at what "mainstream" really means:
main·stream
Dictionary result for mainstream
/ˈmānˌstrēm/
noun

1. 1.
   the ideas, attitudes, or activities that are regarded as normal or conventional; the dominant trend in opinion, fashion, or the arts.
   "companies that are bringing computers to the mainstream of American life

adjective

1. 1.
   belonging to or characteristic of the mainstream.
   "mainstream politics"
   • 
     

So how does that relate to a car brands direction? Well, it eliminates something niche like wild, avant garde styling so no crazy lexus grills, scissor doors or high horsepower engines like the Hellcat. Strictly speaking, the style will be the dominant fashion trend so that doesn't automatically mean bland, more like working with what has been the dominant and accepted style for Chrysler itself. I can already hear the moans of how Chrysler will be nothing than boring, forgettable vehicles. Pessimism is so easy to predict. The 300 was a shock to the market and dominated mainstream. Chrysler has a reputation for being the underdog, punching above its weight and bringing premium/luxury/fancy-looking/(insert adjective here) cars to the mass, IE MAINSTREAM market.

So for the umpteenth time, we need to wait for new product before declaring victory or signing the death certificate. Chryslers fans are waiting eagerly while the haters and victims continue to wail and gnash their teeth.

 

Mainstream cannot be a definition? How obtuse. Let's look at what "mainstream" really means:
main·stream
Dictionary result for mainstream
/ˈmānˌstrēm/
noun

1. 1.
   the ideas, attitudes, or activities that are regarded as normal or conventional; the dominant trend in opinion, fashion, or the arts.
   "companies that are bringing computers to the mainstream of American life

adjective

1. 1.
   belonging to or characteristic of the mainstream.
   "mainstream politics"

So how does that relate to a car brands direction? Well, it eliminates something niche like wild, avant garde styling so no crazy lexus grills, scissor doors or high horsepower engines like the Hellcat. Strictly speaking, the style will be the dominant fashion trend so that doesn't automatically mean bland, more like working with what has been the dominant and accepted style for Chrysler itself. I can already hear the moans of how Chrysler will be nothing than boring, forgettable vehicles. Pessimism is so easy to predict. The 300 was a shock to the market and dominated mainstream. Chrysler has a reputation for being the underdog, punching above its weight and bringing premium/luxury/fancy-looking/(insert adjective here) cars to the mass, IE MAINSTREAM market.

So for the umpteenth time, we need to wait for new product before declaring victory or signing the death certificate. Chryslers fans are waiting eagerly while the haters and victims continue to wail and gnash their teeth.

This. This is what Chrysler represents. And the 300 is the embodiment of luxury for the masses.

 

Them darn Foreigners...… Good grief

 

Well, where I live, Auburn Hills is the lower, lower and considered "foreign".

 

Now that we are having huge profits, FCA should continue with the 300 AND bring back Dodge into racing again

 

They are, it's called NHRA. And NHRA is getting bigger than NASCAR at this point.

 

Okay. I want to address a few things.

1. Nobody is saying that people can't have their opinions. For the sake of everyone's sanity, please stop whining about that. Nobody is out to silence the minority. That whole "my opinion is being surpressed" narrative is making the site look very immature since we can't even have a discussion anymore without someone saying that. You can have whatever opinion you want. For all I care, you can consider the Chrysler 300 a viable competitor to the Bugatti Veyron. Fine, but that doesn't make your opinion/misconception correct. If you don't want to be corrected, stop posting misconceptions disguised as opinions just so you can say your opinions are being surpressed.

2. Just because you disagree with Chrysler being a mainstream brand does not mean that "mainstream" is not a viable brand direction. Yes, you are all right that Chrysler is getting the vehicles that don't fit into any other brand. But I've also seen a lot of complaints that FCA is nothing more than a collection of niche brands. Chrysler being the mainstream brand is FCA's response to those complaints. The complaints about FCA being a bunch of niche brands have come from the same people who are now saying that "mainstream" isn't a brand direction. So which is it? You want FCA to have a mainstream brand because you are tired of specialized niche brands, but you also don't like that idea of a non-specialized brand to cater to mainstream customers? We keep going around in circles with this. Mike is right when he says FCA is damned if they do and damned if they don't. If they don't have a mainstream brand, people complain. When they say that Chrysler is going to be the mainstream brand, people complain.

I'd like to suggest to the people who keep complaining about literally everything FCA does that maybe you should start reflecting on whether you are here to complain about everything Chrysler does or whether you are here because you are actually a fan. If you are going to complain about every decision FCA makes, why are you here? It can't be that you're really a fan who is hoping they improve, because there has been a lot of improvement that has gone unnoticed because of the negative narratives that keep getting spun here.

I know you guys are tired of hearing about the "negativity" problem with Allpar, but it is a very real problem here that we need to work together to resolve.

 

Can we just make a monthly "the 300 is dead/not dead" thread that everyone can fight it out in like normal?

 

Can we just make a monthly "the 300 is dead/not dead" thread that everyone can fight it out in like normal?[/QUOñ

Lets do it

 

A lot of new product is coming, supposedly. I would have expected some models to go, natural ebb and flow of market adjustments. What id prefer is for FCA to concentrate on what they do well and is profitable. I hope we don't reflect someday on having catered to everyone, being bloated with to many models, and therefore inefficiencies.

 

I hope we don't reflect someday on having catered to everyone, being bloated with to many models, and therefore inefficiencies.

Isn't that part of what got the former Chrysler Corporation in trouble in the first place?

 

No one knows better then myself that attitudes on here need adjusting. I have taken great strides in adjusting my own, not always on my own either, I had outside help. With that said, I for one wish all posts including insiders be treated as speculation, because until something from FCA is made official, everything is just that, speculation. I think opinions can be stated as long as it's not brought up again and again. I have been guilty of that one. There has been plenty of threads I could've put in my two cents, but in the end, I asked myself, why? Thanks go out to the mods for giving me a chance to rethink my place on here.