Though Fiat Chrysler leaders have worked hard to forge a single company, with surprising success, outsiders can still look at how well Fiat-based designs have taken hold in the U.S.


Fiat-based cars sold in the US can be classed as “mostly pure Fiats” (anything with the Fiat, Maserati, or Alfa Romeo badge, and the ProMaster City); “heavily-reworked Fiats” (ProMaster); and cars using heavily adapted versions of Fiat platforms and architectures (Renegade, Cherokee, Dart, and 200).

We are further looking at whether these cars have needed heavy discounts to sell — by and large, a judgement call (Ram pickups have hefty rebates, but these are a response to GM and Ford’s actions).
2015 SalesMopar: NormalMopar: DiscountFiat-Based: NormalFiat-Based: DiscountedModded Fiat: NormalModded Fiat: Discounted
Chrysler 200117,889
Dodge Dart87,392
Dodge Challenger66,365
Dodge Viper676
Dodge Journey105,400
Dodge Durango64,186
Compass and Patriot185,162
Jeep Wrangler202,702
Jeep Cherokee220,260
Jeep Grand Cherokee195,958
Jeep Renegade60,946
Ram Pickup451,116
Ram ProMaster Van28,345
Ram ProMaster City11,124
Alfa Romeo 4C663
Fiat 50025,084
Fiat 500L7,863
Fiat 500X9,463
The Fiat-based cars seem to be doing well, though the biggest sellers, for various reasons, are traditional models. The new minivans will shift around 80,000-100,000 cars to the Fiat-based side in 2016 (assuming they don’t start selling until March), possibly more in 2017; and Compass will shift platforms at some point.

For the moment, Chrysler rests on a backbone of previously-engineered, revised products, and the Ram’s and Wrangler’s success will help keep it there; but the Fiat-based cars are getting more critical acclaim with each release and should eventually be the majority, until FCA truly merges its platforms and architectures and the lines between “Italy” and “Detroit” are blurred beyond readability.