Allpar Forums banner
1 - 20 of 136 Posts

·
THE MAD DUCK
Joined
·
2,407 Posts
Discussion Starter · #1 ·

·
Registered
Joined
·
6,729 Posts
The wheels of progress grind slowly. Unfortunately for FCA on a number of fronts, the market will not wait and is sometimes very unkind to late arrivals, even superior ones.
 

·
Registered
Joined
·
6,729 Posts
Wasn't it already a possibility that the Ram Dakota/whatever would be loosely based on JT?
Yes, it was one of many possibilities, probably the most likely. The time frame was and still is suspect.
 

·
Super Moderator
Joined
·
7,076 Posts
Midsize pickups could use a healthy dose of luxury. The GM twins are missing a lot of key luxury features. Imagine if this had the 12" screen and a high-end Longhorn or Limited trim with the real wood and everything from the 1500, but smaller and at a cheaper price point! Could be a game changer.
 

·
Registered
Joined
·
6,729 Posts
Midsize pickups could use a healthy dose of luxury. The GM twins are missing a lot of key luxury features. Imagine if this had the 12" screen and a high-end Longhorn or Limited trim with the real wood and everything from the 1500, but smaller and at a cheaper price point! Could be a game changer.
But can it be produced cheap enough to undercut a mid-level Ram? I'd bet more people buying a truck would go for size versus luxury if the price was equal. It's that whole"got it if I ever need it" mentality that @aldo90731 has talked about. Old Jeepers used to call it, chrome won't get you home.
 

·
Super Moderator
Joined
·
7,076 Posts
But can it be produced cheap enough to undercut a mid-level Ram? I'd bet more people buying a truck would go for size versus luxury if the price was equal. It's that whole"got it if I ever need it" mentality that @aldo90731 has talked about. Old Jeepers used to call it, chrome won't get you home.
Yes, possibly. That is an issue with current midsize trucks though. Why buy a $45k Colorado ZR2 when you can get a Silverado Trailboss?
 

·
Registered
Joined
·
6,729 Posts
On second reflection, the way full size truck prices have streaked upwards, maybe now there's room for a lower price truck that still gets decent margins. It was a bit before my time (knowledge-wise), but maybe someone can give some context as to what the market and pricing conditions were when the small truck market started to take off in the 80's.
 

·
Super Moderator
Joined
·
38,903 Posts
On second reflection, the way full size truck prices have streaked upwards, maybe now there's room for a lower price truck that still gets decent margins. It was a bit before my time (knowledge-wise), but maybe someone can give some context as to what the market and pricing conditions were when the small truck market started to take off in the 80's.
At the time you could usually buy a Cavalier, Escort, Ranger, or S10 for just about the same money.
 

·
Registered
Joined
·
1,161 Posts
So the question then becomes IFS or solid? Based off some questions being asked by Jeep at Moab I think IFS with a possible Jeep version to have a similar front suspension. To many questions related to high speed desert Pre-Runner type activities.
 

·
Registered
Joined
·
6,729 Posts
A quick check of local inventory shows a Colorado Z71 priced (not MSRP) at $33,900, an AWD Traverse at $32,600 and a Silverado double cab LT for $40,800. Interesting...
 

·
Registered
Joined
·
6,729 Posts
So the question then becomes IFS or solid? Based off some questions being asked by Jeep at Moab I think IFS with a possible Jeep version to have a similar front suspension. To many questions related to high speed desert Pre-Runner type activities.
I'd say it's a no brainer; the Dakota would have IFS. A Dakota Rebel compared to the Jeep Scrambler would be like the 1500 Rebel compared to the Power Wagon.
 

·
Super Moderator
Joined
·
7,076 Posts
We need a low cost midsize truck, not a techno luxury ego builder. The small truck boom in the 80’s was based on low cost basic trucks, it was when they added features and the cost went up that folks turned away and went back to full size rigs.
I don't think that would be an effective strategy in modern times where most people embrace technology, not avoid it.
 

·
Registered
Joined
·
6,067 Posts
I never bought one because I'm not a Ford guy but I wish GM or FCA would offer something like the old SporTrac.
If the extended cab Colorado was available with the 4 door short bed I'd jump to buy one.
Or if the JT or this new mid sized Ram had a mini bed I'd be beeating down the door with money in hand.

Somehow manufacturers think everyone needs a bed that makes the vehicle too long to fit in a garage.

Now if the Jeep Africa concept was 4 door with a mini bed that would really rock!
The 4 door JT is just too long.
 

·
Moderator
Joined
·
10,444 Posts
In N.A., the Compact/Midsize Pickup represents a fraction of full-size sales. Small pickups struggle for a reason: the full-size pickup gets you the most steel mass/size/power/comfort-bang for the buck on the market, period. Automakers are unable to reduce the price and increase efficiency at the same rate they shrink and decontent the pickup.

I already told this story: after I took Colorado/Canyon for a test drive, the sales manager comes out and asks “have you considered a full-size pickup?” I said no. In fact, I don’t see myself driving anything so large. Anyway, he shows me a GMC Sierra SLT Crew Cab 4x4: MSRP was $56,000; sale price just under $40,000. He tosses me the keys convinced I’ll buy it. So I take it out: it was truly an impressive truck. The only thing I can compare it to would driving a body of frame Cadillac De Ville: it was posh, ridiculously quiet, power everything, and as big as a house. All for the $2,000 more than a Canyon, and only 1 or 2 less MPG. It’s a no brainer.

That GMC was very tempting, but the reason I didn’t buy one is because I don’t need anything so freaking big. So, instead, I bought a much smaller, less comfortable, less powerful JKU with fewer fearures and worse MPG for $7,000 more!
 
1 - 20 of 136 Posts
Top