Toledo’s 2016 Jeep festival is now in the history books — a ccording to the Toledo Blade , as a “tremendous success.”


Officials estimated that 40,000 people attended the event, with over 1,100 Jeeps in the parade. Organizers are starting to talk about whether they could hold another “Jeep Fest” next year; the hotel/convention bureau estimated that it generated around $3 million in the area, between restaurants, bars, and hotels. It was particularly beneficial for the central business district.

Toledo was the clear choice for a Jeep homecoming; Willys-Overland, which redesigned a Bantam prototype to win the design award for light military recon vehicles, made nearly 370,000 of the still-not-named-Jeeps during the war, and was the only American company to make a civilian version immediately afterwards.

Toledo has made Jeep CJs or Wranglers for almost every year of their existence (excepting a brief sojourn into Canada). The Toledo plant now makes over a half million Jeeps per year.