SRT has released the retail prices for both Vipers. The 2013 SRT Viper model will be $97,395 ($99,390 with destination), while the 2013 SRT Viper GTS model will be $120,395 ($122,390 with destination). A gas guzzler tax is likely to bring the price over $100,000, but the amount of the tax is unknown pending official gas mileage figures.

The SRT Viper GTS adds more technologically advanced solutions, including two-mode active suspension, and other performance features. Under the hood of both models is the all-aluminum, mid-front 8.4-liter V-10 engine that delivers 640 horsepower and 600 lb.-ft. of torque – the most torque of any naturally aspirated sports car engine, according to the company.

Both SRT Viper and SRT Viper GTS have new interior and exterior designs with premium materials and a triple-digit weight reduction which brings a Viper-best power-to-weight ratio. The 2010 Dodge Viper cost $90,255 before destination and gas-guzzler tax.

Larry Vellequette of Automotive News pointed out that the Viper's list price is lower than that of the Chevrolet Corvette ZR1, whose horsepower and torque is nearly as high; the ZR1 costs $113,575, including delivery and $1,000 gas-guzzler tax. The high Viper destination charge is likely lower than the company's actual costs, since all Vipers will be sent to the dealer via covered truck rather than rail.

Production begins at the Conner Avenue Assembly Plant in Detroit, the home for Viper since 1995, in November 2012. Dealer orders are expected to begin in mid-November 2012. Only 2,000 Vipers are to be built each year; this time, dealers will need to pay a $25,000 fee and send associates for training to sell the cars. According to Automotive News, Ralph Gilles said that only 15%-20% of Chrysler's dealers will be able to sell them nationwide.