[valiant67]

To my recollection, the Chrysler Airflow was being shown around and focus-grouped to death, in a way the Jeep didn't.

Unless STLA is using Chrysler as a decoy simply to test Jeep product ideas...

Maybe they just hoped the name "Airflow" would have won the Wagoneer naming contest, killing two birds with one stone.

That whole embarrassing contest was the poorest way to drum up interest in a new vehicle.

 

[valiant67]

Thank you for demonstrating your continued arrogance over opinions that and perspectives that don't match your narrative.

The problem is the Jeep name no longer has the luster to carry even the traditional models.
You’ve said because they were poor vehicles is why the small Jeeps don’t sell so well.
But the problem is even with an expanded lineup (regular and L versions) Grand Cherokee is off on sales. Wrangler is off from previous volume as well.
The Jeep brand is suffering.

 

[valiant67]

Grand Cherokee Hemi take rate was low because they very seldom had them on the lots when they were offered.

 

[valiant67]

The V8 would still command a premium, but if people buy enough EVs and hybrids the penalties for the corporation would be greatly reduced or even eliminated depending on the ratios.