[MoparNorm]

"IIRC Gilles said that the Viper will have no marketing except for Magazines and web promotion: MT (unfortunately) is a top tier car enthustiast magazine, and this was not a good way to start..."

 

[MoparNorm]

"He already knows the score when it comes to Petersen Publishing and MT vs GM."
In fairness, there is no longer a Petersen Publishing, it's Source Interlink Inc and they own 70 magazines including MANY Mopar and Jeep magazines and MT selected the Dodge Ram as Truck of the Year.
Source Interlink has many pro Mopar writers, even if the MT mag tends to favor one particular manufacturer, it's not the Petersen of old.

 

[MoparNorm]

Understood. I knew that the entity fka Petersen Pub had evolved, I was just too lazy to Google it, (or open one of my old MT magazines I have laying around).

Thanks Norm.

No problem! For the record, Petersen did leave a bad taste in the mouths of many. From another perspective, the LA housed Petersen's Automotive Museum, is a masterpiece of automotive history.