Those are some likely contributing factors. Consistently good press reviews and excellent resale values can't hurt, either.

 

True, good resale helps!

I've met several Challenger owners who are into their second or third Challenger. Some are moving up the chain, from a V6 to a R/T to an SRT, others are just replacing one with a newer one. Good resale makes it much easier, for sure.

 

I know two people with Challengers; one is a woman in her mid 50's and the other is a man in his early 20's. Both have V6 models. The guy actually is on his second Challenger, he upgraded when the Pentastar came out. Both say they love the Challenger because of it's looks, interior space, and performance in that order. I think after all the media whining about the Challengers weight and how the performance doesn't quite match the Mustang or Camaro, the facts are the public doesn't care or can't tell the difference performance wise but love the style and roominess of the Challenger. It's a fantastic grand tourer/muscle car that hits the perfect sweet spot between the luxury coupes and the pony cars.

 

I know two people with Challengers; one is a woman in her mid 50's and the other is a man in his early 20's. Both have V6 models. The guy actually is on his second Challenger, he upgraded when the Pentastar came out. Both say they love the Challenger because of it's looks, interior space, and performance in that order. I think after all the media whining about the Challengers weight and how the performance doesn't quite match the Mustang or Camaro, the facts are the public doesn't care or can't tell the difference performance wise but love the style and roominess of the Challenger. It's a fantastic grand tourer/muscle car that hits the perfect sweet spot between the luxury coupes and the pony cars.

If you're not trying to be the fastest from stoplight to stoplight then the V-6 may be plenty quick enough and might just handle better than the V-8s.

 

It's also THE ONLY alternative body style offered in the Chrysler Group car lineup.

So for all you who keep insisting that there is no market for coupes and convertibles, JUST LOOK at Challenger.

If they would get around to a convertible then sales would increase substantially again, despite what the "experts" here and elsewhere keep trying to sell us.( pure Kool Aid )

Another reason why the Wrangler does so well, alternative body styles for the non-sheep drivers.

 

In 2008 I couldn't afford one. By 2012, I could. I think the strengthening economy has helped. Being a 2 door, it's the only Mopar I would consider.

 

I know two people with Challengers; one is a woman in her mid 50's and the other is a man in his early 20's. Both have V6 models. The guy actually is on his second Challenger, he upgraded when the Pentastar came out. Both say they love the Challenger because of it's looks, interior space, and performance in that order. I think after all the media whining about the Challengers weight and how the performance doesn't quite match the Mustang or Camaro, the facts are the public doesn't care or can't tell the difference performance wise but love the style and roominess of the Challenger. It's a fantastic grand tourer/muscle car that hits the perfect sweet spot between the luxury coupes and the pony cars.

The Challenger lineup is centered around the R/T, and you can bet those guys take performance numbers, and comparisons to Mustang and Camaro very seriously.

But as others have said, Challenger offers a more refined, all-around alternative than the other two.

In 2008 I couldn't afford one. By 2012, I could. I think the strengthening economy has helped. Being a 2 door, it's the only Mopar I would consider.

Definitely. But Challenger's sales curve has been growing more the steadily than that of Mustang or Camaro, over the same period of time.

 

If I could afford a second newer car, I'd find a close twin to the Challenger I sold earlier this year. I loved the redline 3 coat and I was quite satisfied with the 3.6 though I'd sure love a Hemi. If I won the lottery, I'd have one converted to a convertible.

I had the Challenger just less than 2 years. 14k trouble free miles other than road damage to two tires. Thanks to a very good deal at purchase, the Challenger's higher residual value sure made the trade in easy financially. I hated to sell it, but I needed a 4 door car.