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Here is what autotrader.com has to say in their lead in for the 2014 Tundra:
Quote:
"Toyota's full-size Tundra pickup doesn't get as much respect as the heavy-duty domestic trucks. But dismissing the Tundra just doesn't make sense. Toyota trucks enjoy a global reputation for durability and high resale value few other automobiles can match. The 2014 Toyota Tundra may help change that image."







So will the 2014 Tundra change Toyota's global repuration for durability and high resale value? Or did they really mean that the Tundra should have the respect dometic trucks have?
 

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They aren't heavy, nothing under 1 ton was traditionally. My 1937 Chevy 1 1/2 ton was considered medium duty.

That being said, the Toyota is a reliable truck, it's just quite ugly and doesn't look like it was designed by or for an American Truck buyer. I suppose it's easier to break into the market by capturing a niche than competing head to head.
 

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The Toyota trucks with payloads up to 5.5 metric tons that are sold to much of Asia are essentially Forward Control pickups. They wouldn't pass US safety tests and probably wouldn't pass European safety tests either. They have a higher payload/GVW ratio than any trucks sold in North America in classes 2 through 5. Their top speeds probably run 90 to 110 km/hr which most North Americans would find inadequate for highway use.

In Asia they get the job done, and on minimal Diesel fuel.
 
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