Actually this wasn’t the first purple on Wrangler.
Xtreme Purple was offered in the Jk (one year only maybe?)
Deep Amethyst was also offered in the late 1990s on Wrangler.
From the quote in the article it seems Jeep does not know its own product.

 

The press release got it wrong, but I'll fix my writeup so I'm not as wrong as they were. Thanks.

 

Updated with credit to you

 

BTW did you notice these two new features?

The Valiant Creation Story: Offical Presidents’ Edition

Virgil Exner on Creating the Value-pact Valiant

“Value-Pact” wasn't strong enough for the ads

I also updated the unofficial story:

The Quite Exhaustive Valiant Creation Story

www.motales.com

It now has Robert Sinclair’s story - he was the official leader.

 

Jeep has added the Reign color, the first purple to be put onto the Wrangler, back into the Wrangler option lists and, for the first time, into the Gladiator’s color choices. The price has not been announced, but colors seem to start at $595. Reign is only available on the 2026 Wrangler and Gladiator; it ... Read more

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Stellantis engineering at it's finest.

 

In this case, since my wife LOVES this color and so do I, I won't complain about "paint and sticker packages"! 🤣