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US: Retail stable, fleets plummet

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#1 · (Edited by Moderator)
The old Chrysler Group’s US sales fell sharply in November 2016, compared to a very good November 2015, but that’s not the end of the story.  Retail sales for November were down just 2%; fleet sales fell by 42%.  The fleets took up 21% of the total for the month, a lower percentage than normal this year, possibly because some fleet sales were pulled forward.

us-sales

There were some bright spots, notably Ram, which saw a 12% gain compared with last November. Ram pickups saw an 8% hike, and the rest came from new-ish vans. The Pacifica gained 13% from October, and the Renegade shot up by 30% from last November. The 300 fell by around 2,000 cars, but the Charger more than made up for it, cementing its place as the best selling big car.

While the Dodge Dart and Chrysler 200 barely registered in the sales charts, representing quite a bit of the fall, the new Jeep Compass should easily outperform the existing crossover starting in February, when supplies are well spread out.

retail

Jeep dropped by 12% overall; sales dropped most of all for the now-second-place Cherokee, down 37% despite high incentives. The old Compass dropped by 24% but was still good for nearly 7,000 sales, while the outgoing Patriot managed 8,568 (down 14%). The Renegade beat both for the first time, with just over 10,000 sales. The standby Wrangler fell by 7% and Grand Cherokee was roughly stable, with a 2% drop (432 sales).

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Chrysler continues to languish, with sales down 12% overall. The 200 dropped by 72%, as the lavish incentives from 2015 are no longer around, and no more will be made after next month. The 300 fell by nearly half, with just 2,566 sales — still up by 2% for the year, though. And Town & Country supplies are nearly exhausted; just 350 were sold, down from 12,537 last year. The new Pacifica, with a higher after-rebate cost, isn’t moving as quickly — 8,753 were sold. That might be because minivans as a whole were down; the Caravan saw a 39% drop, too, with 6,696 selling.

Other news at Dodge was a 9% drop in Challengers, an 11% drop in Journeys, and a 13% drop in Durangos. The Viper saw a 38% gain, likely due to a single dealer stocking up.

Finally, Alfa Romeo sold just 23 of the 4C and Giulia is not on sale yet; and Fiat saw a rebound of the lower-priced 500, with 1,147 sold (up by 18%), but 500L and 500X continue to be crushed, with 96 of one and 822 of the other selling. The new shared-with-Miata Fiat 124 Spyder had 350 sales, and was not meant to be a huge seller.

The analysts were off by just 1%.

For the month, cars and MPVs fell — by a stunning 34%; crossovers and SUVs fell by 13%; and trucks and commercial vans rose by 12%. Still to be seen in future months is the popularity of the new Compass, the success of the Giulia and Stelvio, the impact of the Pacifica Hybrid on minivan sales, and whether new Challenger specials can change Dodge’s fortunes.
ModelNov ’16Nov ’15ChangeYTD ’16YTD ’15Change
2002,84910,103-72%54,651157,705-65%
3002,5664,635-45%49,65748,7562%
Town & Country35012,537-97%58,80586,908-32%
Pacifica8,7530New52,0830New
CHRYSLER14,51827,275-47%215,196293,369-27%
Dart2,2037,201-69%41,87782,041-49%
Avenger115-93%451,294-97%
Charger9,1386,80434%88,20088,3230%
Challenger3,9084,297-9%59,17661,813-4%
Viper624538%571627-9%
Journey7,1338,023-11%96,991100,256-3%
Caravan6,69610,926-39%120,99189,83335%
Durango4,9345,644-13%62,67856,89710%
DODGE34,07542,955-21%470,529481,084-2%
Compass6,9849,209-24%86,10764,18834%
Patriot8,5689,933-14%114,117108,9685%
Wrangler12,95713,948-7%176,053186,835-6%
Cherokee11,47918,218-37%183,356196,092-6%
Grand Cherokee17,23017,662-2%189,023175,7468%
Renegade10,0677,71930%94,56152,21181%
JEEP67,28576,689-12%843,217784,0408%
Ram P/U36,88534,1458%441,862408,7248%
Cargo Van02-100%212,157-99%
ProMaster Van4,7022,084126%35,74623,65851%
ProMaster City9241,721-46%14,6258,01582%
RAM42,51137,95212%492,254442,55411%
Giulia00New70New
Alfa 4C2334-32%457603-24%
ALFA ROMEO2334-32%464603-23%
5001,14797418%14,02622,243-37%
500L96231-58%3,0167,275-59%
500X8221,621-49%10,8697,78540%
Spider3500New2,2250New
FIAT2,4152,826-15%30,13637,303-19%
Total Car & MPV38,14257,802-34%545,787647,421-16%
Total UV's80,17491,977-13%1,013,755948,9787%
Total Truck & LCV42,51137,95212%492,254442,55411%
TOTAL FCA US LLC160,827187,731-14%2,051,7962,038,9531%
 

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