Under a special agreement, Chrysler is allowing Lake Mary High School in Seminole County, Florida, to continue using the Ram logo the school has adopted as its athletic mascot. The school had been illegally using the Ram image, a registered trademark of Chrysler Group, and was going to have to spend a significant amount of money removing the logo from the gym floor, mats, athletic uniforms, and even the yearbook.
Instead of having to pay for the removals and other changes, Lake Mary High School will be able to use them as a “Chrysler Business Partner” and will promote the relationship with signs saying “Lake Mary: Proud Partner of Chrysler.”
Chrysler’s original actions in requiring the removal generated bad feelings in Lake Mary, a town of about 15,000 located north of Orlando. Residents felt the automaker was treating the school harshly, though Chrysler had no choice under current U.S. trademark law, which does not allow exceptions to its vigorous defense standards. Officials at both Chrysler and Lake Mary High hope the new agreement will help mend fences in the community.
Months after unconfirmed reports made it to Allpar’s pages, the power of Automotive News, in the person of reporter Larry Vellequette, pried a key fact from Chrysler executives — that they cast and build “Ferrari” engines for Maserati. As our sister site pentastars.com reported, the engines are actually cast in Kokomo, and machined in the Trenton Engine plant, using a mixture of [...]
Long before the Challenger Hellcat was officially launched, Allpar noted that the engine — which we estimated at “620-680 horsepower” (depending on when the stories were written) — was being tested in the Jeep Grand Cherokee. Then we wrote that it had probably been ruled out, for various reasons. Today, one source wrote that the trademarked Trackhawk name, which we had thought [...]
Dodge is showing four concept cars at SEMA: a Dart, Charger, Challenger, and Viper ACR. You can now see them all at Allpar, courtesy of Patrick Rall — now with the story behind them. Coming soon: Jeep, Ram, Chrysler, and Fiat concepts. See all the Dodge concepts