Chrysler, Dodge, and Jeep news from Allpar

Lake Mary HS gets to keep Ram logo

Under a special agreement, Chrysler is allowing Lake Mary High School in Seminole County, Florida, to continue using the Ram logo the school has adopted as its athletic mascot. The school had been illegally using the Ram image, a registered trademark of Chrysler Group, and was going to have to spend a significant amount of money removing the logo from the gym floor, mats, athletic uniforms, and even the yearbook.

Instead of having to pay for the removals and other changes, Lake Mary High School will be able to use them as a “Chrysler Business Partner” and will promote the relationship with signs saying “Lake Mary: Proud Partner of Chrysler.”

Chrysler’s original actions in requiring the removal generated bad feelings in Lake Mary, a town of about 15,000 located north of Orlando. Residents felt the automaker was treating the school harshly, though Chrysler had no choice under current U.S. trademark law, which does not allow exceptions to its vigorous defense standards. Officials at both Chrysler and Lake Mary High hope the new agreement will help mend fences in the community.

Chrysler beats Ford, Honda, Toyota in recall rates

2005 Jeep Liberty

With the furor over GM and Toyota recalls, used car search engine iSeeCars.com has compiled statistics showing which manufacturers are recalling the…

Dodge offers innovative lease program

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With the new 2015 Dodge Charger and Challenger coming later this year, Chrysler Group is offering a unique leasing option to move…

Down day for Dodge at zMax Dragway

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Dodge drivers were under a cloud Sunday: no driver advanced past the semifinals in the NHRA 4-Wide Nationals at zMax Dragway in…

SRT: Disappointment in Long Beach

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It was a tough day for SRT on the Long Beach street circuit: the No. 91 Viper GTS-R ran as high as…

Categories: Chrysler, Promotion and Pricing.


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