Under a special agreement, Chrysler is allowing Lake Mary High School in Seminole County, Florida, to continue using the Ram logo the school has adopted as its athletic mascot. The school had been illegally using the Ram image, a registered trademark of Chrysler Group, and was going to have to spend a significant amount of money removing the logo from the gym floor, mats, athletic uniforms, and even the yearbook.
Instead of having to pay for the removals and other changes, Lake Mary High School will be able to use them as a “Chrysler Business Partner” and will promote the relationship with signs saying “Lake Mary: Proud Partner of Chrysler.”
Chrysler’s original actions in requiring the removal generated bad feelings in Lake Mary, a town of about 15,000 located north of Orlando. Residents felt the automaker was treating the school harshly, though Chrysler had no choice under current U.S. trademark law, which does not allow exceptions to its vigorous defense standards. Officials at both Chrysler and Lake Mary High hope the new agreement will help mend fences in the community.