Under a special agreement, Chrysler is allowing Lake Mary High School in Seminole County, Florida, to continue using the Ram logo the school has adopted as its athletic mascot. The school had been illegally using the Ram image, a registered trademark of Chrysler Group, and was going to have to spend a significant amount of money removing the logo from the gym floor, mats, athletic uniforms, and even the yearbook.
Instead of having to pay for the removals and other changes, Lake Mary High School will be able to use them as a “Chrysler Business Partner” and will promote the relationship with signs saying “Lake Mary: Proud Partner of Chrysler.”
Chrysler’s original actions in requiring the removal generated bad feelings in Lake Mary, a town of about 15,000 located north of Orlando. Residents felt the automaker was treating the school harshly, though Chrysler had no choice under current U.S. trademark law, which does not allow exceptions to its vigorous defense standards. Officials at both Chrysler and Lake Mary High hope the new agreement will help mend fences in the community.
Burns Motors has posted two videos of a Dodge Challenger Hellcat doing the quarter mile in 10.48 seconds. These stand in contrast to a video elsewhere which shows a $105,000 Tesla owner jumping the red light at the track to beat a Hellcat owner who was unused to the car, and struggled for traction through the run. The 2015 Dodge Challenger SRT [...]
Today, Fiat Chrysler CEO Sergio Marchionne implied that the odds were against the Toledo plant keeping Jeep Wrangler production, despite a recent land purchase and the city’s long history with Jeep in general and CJ and Wrangler in particular. He did say that, if Wrangler was to find a new home, new product would be moved to the plant: … if the economic [...]
Patrick Rall took the new 2015 Jeep Renegade off-road and on-road — in both cases, taking a standard AWD model as well as the Trailhawk, which has more ground clearance and skid plates. Though the venue, an off-road vehicle park and various city streets and highways, was chosen by Jeep, Mr. Rall was able to choose his route through the obstacles to get [...]
Rumors from Windsor suggested first that the current “RT” minivan body would continue for some years alongside the new “RU,” and then that it would be dropped as soon as the new designs came out — in Chrysler form only. Sergio Marchionne has thrown some fuel onto the speculative fire, commenting today in Detroit that: Where is Reid [Bigland]? If it [...]