Ugh...!

 

I don’t think we need another expensive vehicle….

 

Adventure! Freedom! Margins!!

 

Package engineering
I bet it doesn't even have a rear limited slip!

 

Back when I spec’d out my ‘22, a lsd rear was an option for a sahara, about $700. I have not seen it in 2023+ model years.

 

I tried to find the recent thread on Jeep's new CEO talking about reasonable pricing so I could reference it from the story.

 

BTW
So I optioned up the configuration of the Wrangler that gets a 5,000 lb tow rating and with just a few options on top of the Rubicon it’s $57k

 

Wow, these are still 20" tires.
What is their fascination with 20" wheels on Wrangler 4xe? Only the Willys and Rubicon avoid 20" wheels.

 

Wow, these are still 20" tires.
What is their fascination with 20" wheels on Wrangler 4xe? Only the Willys and Rubicon avoid 20" wheels.

Perceived performance just like rear air spoilers on ‘90’s Pontiacs or the Wagoneer S.

 

I like the name, but probably deserved to be on the RAM more than the Jeep; however, with proper equipment I could see it used on the Wagoneer.

 

Can you imagine all the hours the engineers spent at Starbucks to come up with this package?
Bravo!
Well done!

 

They probably didn't even finish their coffee when they concocted this itineration. But they probably also had very little budget given all that's taking place inside Jeep ops and outside. I mean their Super Bowl ad was basically an advertisement for the 2024 model, so things are not great in the Stellantis world.

 

I'd be pretty sure the spoilers today are well tested.

 

If I remember correctly, back then the majority of spoiler’s only caused more drag and little to zero downforce. The Lamborghini Countach (Diablo?) had a slower top speed with its giant wing. Look super cool though!

 

Because nothing cures slow sales like ANOTHER expensive trim, amirite?? Brilliant!

 

What’s funny is they’re trying to make the Sahara model an off-road appealing model again. What’s old is new. With the JKs, if you were going to heavily modify a Wrangler, Norm always recommended starting with the Sahara for the interior and electronics as you were going to scrap the axles, wheels, rear end, suspension, etc anyway.

 

Sigh. "We're gonna do better.. "
"Here's another Limited Edition Trim Package"

 

When I bought my TJ in 98, there were 3 trims….SE, Sport, and Sahara. That was it. Now there were 8 for 2024, 6 for 2025, plus 6 4xe for 24 and 8 for 25. This seems way too many options, and just confuses customers.

 

In 2012 there were really only 3 trims: Sport, Sahara, and Rubicon. They did 3 "special edition" limited runs that year too: Arctic, Call of Duty, and the Freedom Edition.

I had a 2012 Sahara and it had a nice interior and was Trail Rated, but you didn't have all the off-road goodies a Rubicon did. Still pretty capable and a good platform to modify from.

 

Selec-Trac seems hard to get on a Wrangler unless it’s a 4xe.
Gladiator seems to be hard to equip with it as well.

 

The 2025 Jeep Wrangler 4xe Backcountry takes the Sahara and adds nine-speaker Alpine audio, the Jeep Power Box for accessory power, 32-inch General Grabber A/T tires, front and rear steel bumpers, and a body-color hardtop, for $66,185 including delivery ($76,190 in Canada). The company plans to make 5,800 vehicles for North America, and will include ... Read more
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Can you imagine all the hours the engineers spent at Starbucks to come up with this package?
Bravo!
Well done!

your assuming it was the engineers. It’s accountants that make the decisions at STLA