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Bronco Sport vs Compass

19K views 94 replies 29 participants last post by  serpens  
#1 · (Edited)
It doesn't look good for the Compass. It needs the 2.0T and low range of the Cherokee, plus more aggressive tires for the Trailhawk.
Alternatively there could be a low cost 2.0T Cherokee Trailhawk without all the bells and whistles that push up the price.
For a more forward looking alternative, they could try a hybrid SUV on EMP2. Electric motor torque is great.

 
#3 ·
Seeing it in person, it doesn’t appear very big...maybe Renegade sized? However, it was parked next to an expedition so it was hard to judge scale...lol.
 
#4 ·
"The Bronco Sport so thoroughly outperformed the Compass off-road, there's no saying it any other way."

This has been our concern since the first post in the "Death of Jeep" thread.
 
#12 ·
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Yup, we had all been saying this in that thread, only to be browbeaten by some of the know it all’s...many of whom have migrated elsewhere. All this crap about Jeep having “best in class” capability. And I asked, well what happens when they’re no longer “best in class”? Well, now we’re seeing it.

Ford just punched Jeep squarely in the mouth, and asked “Are you going to do something? Or just stand there and bleed?” We’ll see how they respond...and again once Bronco becomes available.
 
#6 ·
I know you had more than some influence on the Bronco Sport and Bronco, Bob!

Very few here wanted to believe that Ford was serious about competing with Jeep.

The chickens are coming home to roost.
 
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#10 ·
Knowing who was involved in its development (see above), I always had a hard time believing that (show pony). Unless of course Ford was micromanaging things, which apparently they weren’t. It’s nice to actually get it from the horse’s mouth...so to speak (no offense Bob!).
 
#18 ·
We will see if Tavares allows the Jeep brand to be sharpened instead of abused.
 
#19 ·
Compass, Renegade and Patriot never deserved the Jeep name. From day one IMO.
The Cherokee barely makes the Jeep cut IMO but would be a more apt comparison to the Bronco Sport. The three mentioned above I compare to “entry level” models which always cheapen even a stellar brand name.
 
#20 ·
Had they let Chrysler, Dodge or Fiat handle the FWD/AWD mass market, Jeep could have stayed true to its roots.

The good news is that Jeep can still have its brand secured and strengthened.
 
#23 ·
Pursuing short term profit over long term sustainability ... is a problem. Hard to blame SM when he was focused on putting out fires and did allow Renegade a lot more time and money to be more credible than the original prototypes. I really was disappointed in the new Compass, though, I thought they'd have taken that time to go a lot further. I know it's "bad" to want yet another platform, but they really need something unique to Jeep that can spread from Renegade size up to Cherokee, and is not based on a car.
 
#34 ·
Bronco sport is car based, there are no BOF small SUVs. They already have 2 non car based midsize SUVs, Wrangler and Grand Cherokee (to be replaced by a car based Giorgio model). A BOF large SUV is coming. No more non car based SUVs are needed. What is needed is more competitive car based SUVs.
I very much doubt that the next Renegade, Compass or Cherokee will be based off what's in hand now. The group as a whole has the means to produce a dedicated platform and I suspect Tavares will push for this. Even the KJ for all its shortcomings was far more of an offroader than those three.
No more dedicated platforms. Bronco Sport is not on a dedicated platform. The way this merger will make money is reducing the number of platforms, not increasing them.
 
#24 ·
I very much doubt that the next Renegade, Compass or Cherokee will be based off what's in hand now. The group as a whole has the means to produce a dedicated platform and I suspect Tavares will push for this. Even the KJ for all its shortcomings was far more of an offroader than those three.
 
#29 ·
It’s time to put the 2.0t in the Compass. This one change along with the new interior would put Compass ahead of the pack. The interior makes it nice, the 2.0t makes it desirable. Or give us a Dodge CUV with the 2.0t.
 
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#30 · (Edited)
The thing about the new Bronco's is, it's not a one-trick pony but rather a stable of choices, with several trim levels available on each version, so with numerous choices available, there should be something appealing to almost everyone.

I had a '90 Bronco II and I loved it, I like the new Bronco's, too

Image
 
#32 ·
Quote from the off-road minivan article posted above:

“The challenge was to try and find a way to radically change the minivan’s appearance without spending any money,”

Change it to read, “The challenge was to try and find a way to radically change (insert subject) without spending any money.” and that just about sums up my marching orders for my entire managerial experience.

Still, I like the concept of an off-road capable van. Just not THAT van. :D
 
#33 ·
Quote from the off-road minivan article posted above:

“The challenge was to try and find a way to radically change the minivan’s appearance without spending any money,”

Change it to read, “The challenge was to try and find a way to radically change (insert subject) without spending any money.” and that just about sums up my marching orders for my entire managerial experience.

Still, I like the concept of an off-road capable van. Just not THAT van. :D
My suggestion for an off road minivan for when Chrysler gets shut down.... Pacifica Trailhawk. ;) :D:unsure:
 
#36 ·
All you hear from Ford and the journalist suck ups is Compass Compass Compass. The Cherokee Trailhawk destroys it and the Renegade I view is superior as well, a lot more approach/departure/breakover angle and is lighter weight since they wanted to bring that up. The tires yes are a problem. I sliced the sidewall on those Wildpeak H/Ts my first run, the engine I think was fine for the most part. Compass and Renegade have a shorter crawl ratio of 20:1 or 21:1 vs the Bronco Sport Badland's 18:1
 
#38 ·
The Bronco Sport vs Compass/Renegade illustrates the difference between management commitment to a brand and management milking a brand's equity.

All Broncos are AWD and have rear lockers. Broncos have far better suspensions for their most capable trims than what Jeep offers. Broncos have far better tires for their most capable trims than what Jeep offers. There is much more.

This is cheap vs engineers. Ford set the engineers loose and the Broncos have superior VCI to the Jeeps, which were given red tow hooks, a Trail-Rated badge and cheap tires.

We all saw, and feared, that FCA was milking the Jeep brand with this cheapness and shortcuts. There was no commitment to protecting and strengthening the Jeep brand. Instead, the Jeep name was being diluted and abused.

The Bronco family (and more is coming) is what Jeep should be from a branding perspective.

No excuses. Jeep had many years to prepare for the Bronco. Instead, like so many, they dismissed the voices of those who saw the threat. Now Jeep has taken its first hit. More will follow....especially if the Broncos launch without significant quality issues.
 
#44 ·
From experience, the Renegade has more than enough offroad ability if fitted with the right tyres. It is way more capable than most owners will ever realise. The Bronco Sport may be better for now, but when all is said and done it is a newer product and the next gen Jeeps may well improve on that. Wait and see - not carp on about products that are in the latter part of their life cycle.
 
#46 ·
But the question is: Compass and Renegades are Jeeps. They were supposed to be designed to certain qualifications, especially the Trailhawk versions. And they weren't. And people said weaker Jeeps would hurt Jeep's image. And the excuse makers said "as long as they are best in class" all will be good.
And now here we are. A Jeep that just got a cosmetic mid-cycle refresh is no where near "best in class" off-road, beaten by a brand that hasn't offered a true offroad CUV ever in its past.