This is
one of the problems CDJR faces:
They have a lot of history to draw on.
They keep bringing back old names on new cars that have little to nothing to do with even the design aspect of the vehicles beyond say vague shape. lol
Jeep's only retro design is the Wrangler.. but it's getting stale because it's already gone almost a decade on JL. It's time for an update that isn't a sticker package.
Dodge's only retro design is the Charger. We know what happened there.
Ram sells pickups and doesn't need retro since it's 'brand' only goes back to like 09.
Chrysler has what? The 300? Sebring, Cirrus, Prowler, PT Cruiser, Neon? Yet they chose the 300. Which is going to repeat the same mistake they made with Charger, if it goes swoopy sedan instead of chunky, understated muscle. The armed guard to the action star. If a new 300 doesn't have that presence that the original 300 did? It's gonna fail.
The original had presence. Big, blocky, brutal,
presence. Which is why I think the Charger should've been a 300 with inspiration from the fuselage-era to keep the R-wing aero. But if you make it look like the Halcyon? .. it's not gonna sell. It's too supercar, and the Chrysler 300 is more musclecar than
supercar.
So they need to be putting Chryslers non-minivan presence back on the map
well before this supposed 300 debuts. And it shouldn't look like it would slice through the air.
The other reason it was called the baby Bentley wasn't the stupid grille, though it was certainly the first of the big-grilled vehicles of the era. It was because it has presence. It still does. Baby Bentley was to me always a misnomer when it had more of a Rolls Royce presence to me. Poor-mans variation that it was in the beginning but -- wide, planted, muscular. Not the most aerodynamically efficient. It didn't need to be.
Neither does a Rolls'.