I think... they did not, maybe, consider how a cynical person would view using characters from a 1950-2000 comic strip, known for Lucy jerking the football away from Charlie Brown at the last moment and last updated a quarter century ago, would see this.

Chrysler adopts ancient cartoons in new ad campaign

Chrysler will be doing a new multimedia campaign, including social media, with the “Peanuts™ gang” created by Charles Schultz. The first three videos, “The Next Adventure,” “Perfect Pair” and “Ready, Set, Ride,” are online, on Chrysler’s video and social media channels, with a merchandise line...

www.stellpower.com

So let's bring back the Road Runner and Wiley Coyote while we're at it!!

 

Now those are cartoon characters that people associate with Chrysler, that have spunk and “attitude,” and are still being developed and produced, and aren't ever used as a simile for Chrysler today.

So no.

Also, family vehicle.

 

What do Chrysler and Peanuts have in common?

They were both discontinued and kept on life support...

 

Huh? There's pretty recent Peanuts content on Apple TV+, the latest from 2025.

 

I have some Peanuts memorabilia with the Ford Falcon. A non-offensive & good choice for family-oriented ads.

 

Christine...

 

Probably still recovering from that great extravaganza at Carlisle in July.

 

So -- we're not actually updating the minivan.. just adding snoopy to it. It'll sell great to people over 60.

 

Reminds me of when GM did a "Warner Brothers" edition of their minivan. No one cared.

Agree with you.

 

Betty Boop wasn’t available apparently.

 

A lipstick red Pacifica would have appealed to some women. The horn could have made a "Boop Boop Be Doop" sound... 😂

On a serious note...what do vans do? Haul people/things...kids to football/soccer practice...wouldn't a better marketing alliance say with the NFL/FIFA have made more sense than Peanuts?
I could see Kansas City Chiefs, Dallas Cowboys, Philadelphia Eagles, Messi Argentina, Ronaldo Portugal, or Neymar Brazil themed Chrysler Pacificas being a hit.

 

I don’t see an issue with this, but I would prefer a current kids cartoon like Amazing World of Gumball which is Hilarious for all adults too. It feature a family of 5 that drives a Station wagon and abuses it lol.

 

I think Gumball would make a few posters here mind melt.

 

For years they had comedians do the commercials so I guess this is an upgrade.

 

“Comedians.”
Jim Gaffigan’s shtick of the “incompetent dad” is such a stereotype I don't know that he deserves to be called a comedian.

And btw... wouldn't be so bad with Peanuts if Charles S. was still alive!