[Archknight]

I'm still curious how they are going to position Chrysler, are they sticking with it being the "people mover" or switch it back to being the "premium" brand similar to Buick/Acura?

 

[David S]

I'm still curious how they are going to position Chrysler, are they sticking with it being the "people mover" or switch it back to being the "premium" brand similar to Buick/Acura?

Buick $23,800-$45,100
Acura $33,000-$64,500

A "premium" brand like Buick, but it definitely needs cars like Integra and TLX, for $10K less, like they would be at Buick.

 

[movaldes]

A BYD Han.

Electric Cars, Sedans and SUVs I BYD USA

BYD has developed blade battery, electronic platform 3.0 and dual-mode hybrid technology for electric cars, giving full play to the advantages of intelligence, efficiency, safety and beauty brought by electrification to electric cars.

www.byd.com

They literally updated the Chrysler 200.
What a shame...

 

[David S]

They literally updated the Chrysler 200.
What a shame...

And they stuck it on a 115" wheelbase.

	BYD Han	2004 300M	2015 Fusion	2015 200
Wheelbase	2,920 mm (115.0 in)	113.0 in (2,870 mm)	112.2 in (2,850 mm)	108.0 in (2,742 mm)
Length	4,960–4,995 mm (195.3–196.7 in)	197.8 in (5,024 mm)	191.7 in (4,869 mm)	192.3 in (4,884 mm)
Width	1,910 mm (75.2 in)	74.4 in (1,890 mm)	72.9 in (1,852 mm)	73.7 in (1,871 mm)
Height	1,495 mm (58.9 in)	56.0 in (1,422 mm)	58.1 in (1,476 mm)	58.7 in (1,491 mm)
Overhang	81.7	84.8	79.5	84.3

Note the too long overhang for a midsize car on the 200.

 

[GasAxe]

Yea, but they have marketing "now" which leads me to believe their marketing dept didn't exist not too long ago.
Why create a marketing dept if you're not planning on offering anything?

It could mean now they have a dedicated marketing department and not just part of the total company marketing. It does highlight the excrement they’ve been slinging on new product is just around the corner.

Heck, FCA brought us whole brands that don’t sell so tossing money down the drain for marketing is peanuts.

 

[vBD]

Well then better "settle" on the trade AND geopolitical warring, war gaming?....vis a vis esp Canada, Mexico, esp CHINA, and Europe too (but maybe not fully with S Korea and Japan.) Consider:

....just as an example of what is ready within, in a manner of speakin', STLA to be potentially industrialized in say Canada with plenty of 'domestic' parts content.

 

[David S]

Well then better "settle" on the trade AND geopolitical warring, war gaming?....vis a vis esp Canada, Mexico, esp CHINA, and Europe too (but maybe not fully with S Korea and Japan.) Consider:

....just as an example of what is ready within, in a manner of speakin', STLA to be potentially industrialized in say Canada with plenty of 'domestic' parts content.

And people said the Han looked like a Chrysler 200 knockoff.

	Leapmotor C01 (2023)	300M	200
Wheelbase	2,930 mm (115.4 in)	113.0 in (2,870 mm)	108.0 in (2,742 mm)
Length	5,050 mm (198.8 in)	197.8 in (5,024 mm)	192.3 in (4,884 mm)
Width	1,902 mm (74.9 in)	74.4 in (1,890 mm)	73.7 in (1,871 mm)
Height	1,509 mm (59.4 in)	56.0 in (1,422 mm)	58.7 in (1,491 mm)
Overhang	83.4	84.8	84.3

 

[David S]

Well then better "settle" on the trade AND geopolitical warring, war gaming?....vis a vis esp Canada, Mexico, esp CHINA, and Europe too (but maybe not fully with S Korea and Japan.) Consider:

....just as an example of what is ready within, in a manner of speakin', STLA to be potentially industrialized in say Canada with plenty of 'domestic' parts content.

I don't see the US settling with China as much as they would with S Korea and Japan.

 

[vBD]

Ok, then: no possible viability for "affordable" Chrysler-brand, Dodge-brand vehicles if to be developed and sourced, built in n america. GM's recent successful Buicks and Chevies, excellent for the value price, WERE developed and exported from Korea, China, and China-via-Korea.

 

[freshforged]

Sad that they don't know the history of the company.

I’m sure it conflicts with a date from a “more established” portion of the company and so they conveniently recognized a “more appropriate“ inception date.

 

[Dave Z]

I’m sure it conflicts with a date from a “more established” portion of the company and so they conveniently recognized a “more appropriate“ inception date.

2024: Chrysler realizes it won't have cars to launch with the C-100 publicity, so they push to 2025.
2025: Chrysler still doesn't have cars, so the Anniversary Edition is on a 2026.

Chrysler’s anniversary as a marque is 1924.
As a company, pick one: 1904, 1912, 1922, 1924, 1925, 1998, 2008, 2009, [FCA officially takes over], [Whenever Stellantis was formed].

1904 - Maxwell
1912 (I probably have the wrong date): Maxwell bought by Flanders, which was renamed maxwell
1922 or so: First Chrysler model A created, sign mounted on factory
1924: Chryslers made and sold in January
1925: Holding company buys Maxwell out of bankruptcy, nothing else changes
1998: DaimlerChrysler buys Chrysler
2008: Cerberus buys Chrysler
2009: Fiat buys remains of Chrysler out of bankruptcy
etc...

Just try to justify 1925 for the Chrysler brand.

 

[DarkSky]

I’m glad they chose to save money on creating a badge and instead just made it a sticker. That’ll hold up really well in several years.

 

[Dave Z]

“What’s laser etching?”

 

[johnb300m]

I’m glad they chose to save money on creating a badge and instead just made it a sticker. That’ll hold up really well in several years.
View attachment 112731

So historic.
So demure.
So

 

[Dave Z]

So Chrysler was established in 1925, yet...

It was the B-70, FWIW. No point calling it the Chrysler Six when the four-cylinder was two years away (and a rebadged Maxwell) - this is what I mean when I say Chrysler never was any good at market segments.

 

[johnb300m]

So Chrysler was established in 1925, yet...
View attachment 112737

It was the B-70, FWIW. No point calling it the Chrysler Six when the four-cylinder was two years away (and a rebadged Maxwell) - this is what I mean when I say Chrysler never was any good at market segments.

It was like the Wagoneer S!
2024 but went on sale in 2025 LOL.

 

[AmbassadorSST]

Behold the 2028 Chrysler Halcyon.... View attachment 112721

Damn, that sure is nice lookin'...
If only it were true. ☹

 

[Cleffy]

A $15k Chrysler. I saw one of those BYD Han yesterday after reading your post. It's a nice-looking vehicle, but BYD has Ford levels of problems.

 

[78newyorkersalon]

Ok, I'll bite...lol
What is it? I kind of like it.
Back end looks like an evolved 200. Front end looks like a Maserati.

Is it a hatchback? Boring! It looks like every other sedan on the road. I won’t be buying one.

 

[Dave Z]

Right, because crossovers are so distinctive.