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Having a small, nimble, easy to park car in a dense urban environment is much more advantageous than say, a full size pickup. Driving a RAM 1500 around parkades is like trying to navigate a barge.

It's a commuter car. If you needed a second vehicle to do a 45-60 minute commute in and out of the city every day this would be perfect.
I commute over 100 miles round trip to work, but I doubt I’d want a city car for it. If anything, a compact car would suffice, but it can’t be so small as to be not useful for other tasks (for me). A city car is basic transport from a to b, with not much room for anything else.

I drive an Explorer to work, and I don’t think I’d want to go any bigger, especially for my parking garage. I do see full size pickups in there, but they definitely have difficulty.

I work in Philadelphia, one of the largest cities in the country (I think #6?). I rarely see city cars of any variety. Though from the list of target cities in the article, I guess we’re not on there for a reason! lol.
 
It takes me 1.25 tanks of gas and about 2 months to drive 140 miles.
I'm a prime candidate for an EV (and want one!), but the charging network for the public in a 10,000-person town is nonexistent.
On top of other issues both in and out of my control, it's not really something I'd want to get invested into.
 
Aamir Ahmed himself noted the 500X and 500L diluted the appeal of the 500 and tainted the brand. It could also be said consumers thinking that Fiat is of limited value is the absolute truth - their image is that they're a city car manufacturer. Stellantis has other brands with a stronger hold for everything else. I think we can all agree the 500e's sales target is likely very low, but if it hits the right numbers for the brand to be profitable then what's the problem?
It is not a matter of "tarnishing" the appeal of 500; it is a matter of building a brand that appeals to consumers.

Keeping Fiat in N.A. adds all sorts of overhead costs that are not being covered by selling 400 units a year. Right now Fiat is not selling enough units to cover the cost of dealers holding a separate franchise, the cost of running a separate brand and product planning organization, the costs of the public witness Fiat's never-ending struggle play out on the market, etc.

Stellantis needs to get serious with Fiat USA: regazzi, either turn Fiat into a viable brand ...or pack your bags.
 
Personally, I don't have a problem with Fiat bringing a small EV.

I have a problem with:
  1. Bringing a version with a range of only 149 miles. This is as absurd as it seems. N.A. consumers are notorious for driving 100+ miles every day just to go to/from work. Research consistently shows that consumers' minimum range expectation, regardless of powertrain, is 200 miles
  2. Hinging Fiat USA's fortunes on one niche vehicle, with a niche appeal and a niche role, and hoping that it will turn around the brand in North America. Sorry, it doesn't get more naive than that
  3. Tying Fiat USA dealers' business opportunities to ONE model --with a very limited vehicle at that
1. There are three versions of the Fiat 500e
185 km (115 mi) WLTP (24 kWh)
320 km (199 mi) WLTP (42 kWh)
264 km (164 mi) WLTP (Abarth)

The 149 mile EPA test version is the 199 mile WLTP version. Yeah, this is the long range model already.

Fully agree with points 2 and 3.
 
Can I just point out that those few cities hold millions and millions and millions of people? How is a Corvette any better?
Yep, you can point it out, and it is true, but it is only part of the story. There are only a few Boroughs, Districts, neighborhoods, etc. in those metro areas that have the population density and old colonial sized roads that would make you ever want to drive something as small as a 500e. So in over 90% of those places something the size of a Versa is perfect. That cuts down the potential customers a lot.

500eVersa
Wheelbase2,322 mm (91.4 in)2619 mm (103.1 in)
Length3,632 mm (143.0 in)4496 mm (177.0 in)
Width1,683 mm (66.3 in)1740 mm (68.5 in)

 
Can I just point out that those few cities hold millions and millions and millions of people? How is a Corvette any better?
How is a Corvette better? It's a sports car. High prices and high margins that a low production car needs to make sense. Kids buy posters and hang them on their wall. It's a halo that brings folks in to look and buy a mainstream car. It makes all kinds of sense that a 500e city car doesn't.
 
Ah, the Subaru Legacy, a niche vehicle for the ages. :rolleyes:

Niche vehicles are just that - not for the average customer. Someone who spends most of their time in a small area within a city is suited just fine with a city car and is OK with finding a vehicle to suit their other needs as necessary. Your points #2 and #3 demonstrate you clearly understand this, so I really don't understand your hangup on #1.

It is quite obvious this was never going to appeal to a broad array of consumers even if it did have 200mi of range. It's simply too small. It says something when even the 2025 MINI electric which will get close to EPA 200mi of range is 10in. longer with a 7in. longer wheelbase while being 3in. wider to boot.
Yep, the Mini is a subcompact, the 500 is a mini car.
 
I agree that in N America it would make far more sense from a branding perspective to reskin this vehicle and launch as a Dodge or Chrysler.
No it wouldn't, it would be an insult. Dodge and Chrysler have never had a mini car. Let them keep this a Fiat. This is the smallest a new Dodge or Chrysler should be:

500eVersaNew Compact Dodge /Chrysler
Wheelbase2,322 mm (91.4 in)2619 mm (103.1 in)2700 mm (106.3 in)
Length3,632 mm (143.0 in)4496 mm (177.0 in)4500 mm (177.2 in)
Width1,683 mm (66.3 in)1740 mm (68.5 in)1800 mm (70.9 in)

2 door Avenger/Sebring Coupe
2/4 door Aries/Reliant/400/LeBaron, Colt/Summit, Neon
3 door 024, Daytona/Laser/Talon
3/5 door Shadow/Sundance
Wagon T&C, Caliber, Vista
 
Fiat reminds me of my time at Mitsubishi: we were constantly hoping that the next product/special edition/ad blitz would turn things around.

AutoNews reports: "Once customers start taking their 500e deliveries, Fiat North America chief Aamir Ahmed hopes the car will sell itself as people see it in real-world situations..."
https://www.autonews.com/cars-concepts/fiat-500e-faces-uphill-battle-selling-americans-tiny-ev

Sorry, Amir, but you will find that hope is not enough to turn Fiat USA's fortunes around.
Just to, hy now, help with cafe, and electrification mandates, that's all.

Most FIAT dealers were all along mainly for Alfa, which got delayed y too many years etc. The article aposted by OP clearly states that the dealers are nearly all also Alfa dealers. Now you ciuld say even Alfa is pointless, in usa....but it is a low risk approach: these are europ centric brands, n america v9lymes are gravy or scale ecnomies, that's all. The 500e is not made anywhere other than mirafiori, alfa s made in cassino etc.
None of this has an6hing to do with why dodge does not yet have a compact car o chrysler a new 300 etc. Fiat and even Alfa usa re rounding errors in the larger post merger financial scheme and scale of things.
 
The problem with the 500's image really wasn't the 500L or the 500X.
It was poor quality when Fiat returned to the US. Alfa followed the same path.
Poor quality at launch can take decades of work to overcome. Some make it (Hyundai) some don't (Yugo). Fiat and Alfa haven't proven they can overcome their past issues yet.

You can't consider US sales "gravy" because certification costs alone require a substantial commitment of cash, not to mention there was likely some additional development costs to ensure compliance
Fiat and Alfa may be "rounding errors" in North American sales but they aren't rounding errors in sucking up development funding.

The fact that a few people are unwilling to take a realistic look at where FCA USA went wrong and instead are still trying to justify those obviously wrong decisions is rather humorous and sad at the same time.
 
Yep, you can point it out, and it is true, but it is only part of the story. There are only a few Boroughs, Districts, neighborhoods, etc. in those metro areas that have the population density and old colonial sized roads that would make you ever want to drive something as small as a 500e. So in over 90% of those places something the size of a Versa is perfect. That cuts down the potential customers a lot.

500eVersa
Wheelbase2,322 mm (91.4 in)2619 mm (103.1 in)
Length3,632 mm (143.0 in)4496 mm (177.0 in)
Width1,683 mm (66.3 in)1740 mm (68.5 in)

I do not believe that to be true. New York City has millions of people on its own and all of it is dense enough for a 500e to be all you need. Does it get to the airport and back? Of course CHARGING in a city is another question - that narrows the scope. Oddly enough New Yorkers are far more likely to get a Wrangler, which is a small car with terrible gas mileage, instead Of, say, a Corolla.
 
… status is a big issue for current city cars. I suspect the little BMW electric sells better than Fiats as a whole right now, because it has status. The Smart car, with its poor crash ratings and lousy for the size mileage, did have the advantage of the Fiat 500 in being able to find good parking spaces, but I dont know the length of 500e.

In any case there are LOTS AND LOTS of Americans living in these cities, I suspect far more than live on ranches, farms, etc. I fail to see why we consider a car for city dwellers to be a terrible tiny niche when a car for off-readers, racers, farmers, etc. Is not... and before you say I can buy a truck to commute, I can buy a little Fiat to commute, too.

SHame they never replaced the PT. That car was a good size and shape for all purposes - the length of a true city car and the seating height of a crossover.
 
... and before you say I can buy a truck to commute, I can buy a little Fiat to commute, too.
Thing is, if they want to add an EV to their household fleet, those 800,000 people that buy a Ford F1-Series every year already have direct access to Mach-E through their current dealer. They do not need to bother taking a chance with unfamiliar, unproven Fiat.

Same is true of the 1M people buying Silverados and Sierras; they have access to Bolt through their existing dealer.

Sure, the Fiat is a lot smaller than the Mach-E or Bolt, but that is actually a disadvantage in most buyers' eyes.
 
… status is a big issue for current city cars. I suspect the little BMW electric sells better than Fiats as a whole right now, because it has status. The Smart car, with its poor crash ratings and lousy for the size mileage, did have the advantage of the Fiat 500 in being able to find good parking spaces, but I dont know the length of 500e.

In any case there are LOTS AND LOTS of Americans living in these cities, I suspect far more than live on ranches, farms, etc. I fail to see why we consider a car for city dwellers to be a terrible tiny niche when a car for off-readers, racers, farmers, etc. Is not... and before you say I can buy a truck to commute, I can buy a little Fiat to commute, too.

SHame they never replaced the PT. That car was a good size and shape for all purposes - the length of a true city car and the seating height of a crossover.
Dimensions

500eVersaNew Compact Dodge /Chrysler
Wheelbase2,322 mm (91.4 in)2619 mm (103.1 in)2700 mm (106.3 in)
Length3,632 mm (143.0 in)4496 mm (177.0 in)4500 mm (177.2 in)
Width1,683 mm (66.3 in)1740 mm (68.5 in)1800 mm (70.9 in)
 
Thing is, if they want to add an EV to their household fleet, those 800,000 people that buy a Ford F1-Series every year already have direct access to Mach-E through their current dealer. They do not need to bother taking a chance with unfamiliar, unproven Fiat.

Same is true of the 1M people buying Silverados and Sierras; they have access to Bolt through their existing dealer.

Sure, the Fiat is a lot smaller than the Mach-E or Bolt, but that is actually a disadvantage in most buyers' eyes.
That is all true. Though any intelligent person who has to park in the city regularly will favor a smaller (bumper to bumper) car, finding people who are intelligent and have to park in the city regularly can be difficult ;) I'm amazed by how many people commute in a freakin' F-150 because “they like the look” or “I've always had a truck.” It's one place the two-door Wrangler has a good fit.
 
Dimensions

500eVersaNew Compact Dodge /Chrysler
Wheelbase2,322 mm (91.4 in)2619 mm (103.1 in)2700 mm (106.3 in)
Length3,632 mm (143.0 in)4496 mm (177.0 in)4500 mm (177.2 in)
Width1,683 mm (66.3 in)1740 mm (68.5 in)1800 mm (70.9 in)
Yes, that 30 inches comes in VERY handy at times. So does the smaller width though it's not as important.

The interesting though would be seeing the interior space of the 500e vs the others. The Versa is actually very, very well packaged. Poorly suspensioned IMHO (can't handle concrete highways well) but well packaged in making use of its space.

We Americans are kinda goofy in wanting huge cars and driving with just one person...
 
Yes, that 30 inches comes in VERY handy at times. So does the smaller width though it's not as important.

The interesting though would be seeing the interior space of the 500e vs the others. The Versa is actually very, very well packaged. Poorly suspensioned IMHO (can't handle concrete highways well) but well packaged in making use of its space.

We Americans are kinda goofy in wanting huge cars and driving with just one person...
This is the smallest a new Dodge or Chrysler should be:

500eVersaNew "Compact" Dodge /Chrysler
Wheelbase2,322 mm (91.4 in)2619 mm (103.1 in)2700 mm (106.3 in)
Length3,632 mm (143.0 in)4496 mm (177.0 in)4500 mm (177.2 in)
Width1,683 mm (66.3 in)1740 mm (68.5 in)1800 mm (70.9 in)
passenger/cargo77/889/1590/20-95/15
 
Personally, I don't have a problem with Fiat bringing a small EV.

I have a problem with:
  1. Bringing a version with a range of only 149 miles. This is as absurd as it seems. N.A. consumers are notorious for driving 100+ miles every day just to go to/from work. Research consistently shows that consumers' minimum range expectation, regardless of powertrain, is 200 miles
  2. Hinging Fiat USA's fortunes on one niche vehicle, with a niche appeal and a niche role, and hoping that it will turn around the brand in North America. Sorry, it doesn't get more naive than that
  3. Tying Fiat USA dealers' business opportunities to ONE model --with a very limited vehicle at that
very few people drive 100 miles a day.
 
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