I wonder if O.J will buy it for a future escape vehicule?

 

Will be interesting if this news is true. I would like to see the return of a Ford Bronco. Hope it doesn't become a parking spot finder... or will it compete with the Jeep's? Oh no.

 

If it uses the suspension ideas from a former JTE engineer, the Bronco/Ranger could be a serious duo.

 

Not sure what changes they will make (if any) for the NA market but the international Ranger, which has very recently been refreshed, utilizes the following:

Front Suspension
MacPherson strut, Double wishbone, Coil Spring, Hydraulic double acting shock absorber

Rear Suspension
Leaf spring, Hydraulic double acting shock absorber

 

The Jeep people have an interesting brand position.
Gotta be "Trail Rated" yet probably 95% of all Jeeps never leave the road. Intentionally anyway.
Notice how none of the competition even tries to be anything but a grocery cart?

 

Factoring in Compatriot and Cherokee, the percentage of Jeeps that never leave the road is probably still less than half. The question is, do they leave the road while in the possession of the first owner, or a second or third owner. With Wrangler, the overwhelming majority of them do see off-road use even if it's just cruising a gravel park road or beach somewhere. Even most Grand Cherokee owners I know do that much at least.

On another note. If the (supposedly) upcoming "Bronco" only comes with four doors and looks like that thing redriderbob posted above, Ford will have more angry fans than Dodge did when we first saw the 2006 Charger.

 

Well, on some 'trails' a Panda Cross 4x4 outperforms any Jeep/LR/RR, am sure. That does not presage any sort of beginnings-of-ends for Jeep!

The truth is that it is about 'authenticity' NOT about outright-absolutely-high-capability, however-defined.

JEEPs are not aristocratic Ferrari-s, it is just a commodity like everything else, albeit one with certain historic-valence and 'capability.' Besides, most-of-the-world knows very well what JEEP was, and should-be, and that assuredly does not include being able to cross the Rubicon Trail, a most-debatable 'authenticity'-criteria imo. Sure, some models ought always to, sort of a cultivation of a fetish-image....

The current and future JEEPS have to overcome the long, old legacy of distrust about quality, reliability, durability and after-sales service, more than any compulsive Rubican-Trail-rating, imo. An unreliable and pain-to-service+repair JEEP is an oxymoron, an obscenity, no matter how capable it is. Which is why most of the world has long since been buying, at creamy prices+margins too, Toyota, Nissan, Mitsubishi, Ford, Isuzu/GM b-on-frame suv-s and their junior-cuv-siblings rather than Jeeps or LandRovers, although under FCA and TataMotors that is now changing fast.

 

I have thought about a "Street Jeep" line but true Jeepsters would have a fit. That concept would probably be better accepted in the Dodge line. If i were to copy any other it would be the Subaru line-up. An awd in every model.

 

www.maxim.com/.amp/rides/new-ford-bronco-confirmed-2016-10

I think the new Bronco looks great.

 

www.maxim.com/.amp/rides/new-ford-bronco-confirmed-2016-10

I think the new Bronco looks great.

I very highly doubt that will be what the new Bronco will look like, though I would be surprised if there weren't some retro cues. These are renders from Bronco6G.

 

Every rendering that's been online over the last few years of this new Bronco shows it as a more retro looking take on a modern SUV. Similar to what Toyota tried with the FJ. A true off-road vehicle, but with comfort and style. This Everest model is nothing like that. I don't look at Everest and think Bronco...not at all. I don't think anybody else would either. And they already have Explorer, so I just don't see it happening.

Toyota screwed up with the FJ. If they had done a removable top, and four true doors, they would have sold way more of those vehicles. But as it were, the visibility was atrocious and ingress/egress was hindered by the design. I think that was it's demise. It needed more of the old FJ-40 infused into the design.

Hopefully Ford won't make the same mistake. A Bronco with a removable top and true off-road guts to compete with Wrangler would be very good for the segment.

 

The Everest is what they should have made for the current gen Exploder .

 

The renderings are what many hope it will resemble. Not sure how much is based on actual inside information.
I have no reason to back it up but I'm not going to put much money on there being a removable top but I might yet be surprised.
I do hope that it will not take significant design cues from the Everest.

 

I think Ford fans are saying, "we're going to take on Wrangler!", and Ford itself internally is thinking "no, we're going to take on Grand Cherokee!".

 

And Toyota proposing a Wrangler and Bronco competition

http://truckyeah.jalopnik.com/is-the-toyota-ft-4x-a-future-jeep-wrangler-and-ford-bro-1787933804

 

I very highly doubt that will be what the new Bronco will look like, though I would be surprised if there weren't some retro cues. These are renders from Bronco6G.

I think the Troller T4 is a great reprise of a Bronco. It has lots of great elements along with good off-road capabilities.

 

This is why expanding Wrangler into other variants couldn't come at a better time. Just when there might be some competition for the 2-door Wrangler, Jeep will continue to roll out the 4-door (which is the volume seller anyways), JT, possibly a steel roof version, etc. Sure they'll lose some sales, but with the expanded options, Wrangler brand is positioned nicely to continue to grow despite the competition.

 

This why the cars are headed to Mexico... The EcoSport is on the way also.

 

Ford profitability/margins in the usa is/are in a severe slump (notably UNLIKE either fca or GM), just in a few months into the sales plateau/slowdown in the usa market. They're suffering, among other things, from a greater-than-rational commitment to and investment-in 'cars', in a 'full' model lineup, and yet possibly will endup being too-late with the Ecosport, the Ranger+Bronco in the usa?

Not a 'tight ship', now, is FORD, whose management was sounding positively boastful just a year ago? The 2 post-bankruptcy 'domestics' are imo is a far more comfortable and defensible place for this plateau/slowdown/potential-downturn through 2017-2018+. Due to BETTER, i.e., chastened and wiser/street-smarter/focussed managements and leadership, esp fca which still is by far the smallest of the big-3?

 

Fords profit margins may be in a slump but they are still better than FCA's. They have a profitable China presence and are profitable in Europe. I would count them out yet. They may be late to the USA party with the mid-size pickup but so is FCA.

 

FWIW Check your 6, Wrangler; Ford Bronco will have solid axles, too

 

FWIW Check your 6, Wrangler; Ford Bronco will have solid axles, too

"“It will be a true, tough Bronco; a real off-road vehicle."

Well, This is good news for the Bronco. I guess we can speculate all we want but right now the only people who know what the Bronco will be is the people working on the Bronco. We shall see.

So by 2020 we could see at least a couple of "real off road vehicles" as alternatives to Wrangler??? Bronco and Defender...

 

Ford Bronco officially coming back, will be made in Michigan

Sounds like it might be an American version of the Everest if it will be built along side the Ranger...

THAT is no Bronco. Ford is walking on thin ice with this whole Bronco thing. If they try to pass a re-badged Everest off as a Bronco....there will be much hell raised.