Skeptics have declared for some time that a car in Chrysler’s range could not survive in today’s market, but Genesis, whose first sedan seems to have been directly fashioned on the 300C, set a sales record for 2024. Two major differences are that Genesis has been refreshing its cars, while the 2023 300C dated to ... Read more

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Genesis has plateaued at around 70K for the past 3 years with 6 vehicles. Lexus NX and RX both exceed that on their own.

Lexus Car Models	Sales 2024	Sales 2023	% Change
IS	18,946	22,521	-15.9
RC	1,854	1,752	5.8
ES	43,156	39,117	10.3
LS	2,163	2,234	-3.2
LC	1,464	1,761	-16.9
TOTAL LEXUS DIV. CAR	67,587	67,388	0.3

The health of Lexus car sales depends upon the reskinned Camry/Crown ES.

Lexus SUV Models:	2024	2023
UX	8,877	11,846	-25.1
NX	74,488	74,526	-0.1
RZ	9,697	5,386	80.0
RX	118,636	114,033	4.0
TX	28,640	8,201	249.2
GX	30,914	31,910	-3.1
LX	6,830	6,959	-1.9

The health of Lexus SUV sales depends upon the reskinned RAV4 (NX) and Highlander (RX).

https://www.best-selling-cars.com/usa/2024-full-year-usa-toyota-and-lexus-us-car-sales-by-model/

Genesis | US Market Brands | CarFigures

Get the latest brand sales figures and analysis for Genesis. Including reports for 2024 G70, 2024 G80, and more...

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Genesis is doing well for a single platform divided in three and selling at a premium price, from a company not known for luxury, and I think as time goes on they will add sales. Lexus may have two cars that can beat them, but then, why sell Wagoneers when RAV4 is over 400,000? Why sell anything when you can't get to even half of RAV4 numbers?

 

RAV4 is a red herring. RAV4 is a mainstream vehicle, the market segment is big enough for many players. 180K is still less than half of 400 K.

Luxury cars are by definition niche vehicles. NIches get owned by various brands, it is very hard to break in. BMW and Mercedes own the RWD based non BEV luxury niche and have since the late '90s. That's why Alfa going head to head with the Germans was foolish while Dodge going head to head with the Asian mainstream brands makes sense.

Genesis has 3 platorms and 6 models:
G70 is on Hyundai M2 (Stinger was on this)
G80/90 and GV70/80 are on Hyundai M3
GV60 is on Hyundai E-GMP as are Ioniq 5/6/9 and Kia EV 6/9.

Before Genesis had 3 platforms it had much lower sales.

G70 12,258 Without Stinger to platform share this makes little sense. (#3 Lexus ES 43,156)

G80 4,155 Why bother? (#4 Lexus GX 30,914)
G90 1,503 Why bother? (#6 Lexus IS 18,946)
GV70 29,920 Without the SUVs the platform is nothing (#1 Lexus RX 118,636)
GV80 22,980 Without the SUVs the platform is nothing (#2 Lexus NX 74,488)

GV60 2,866 Why bother? (#5 Lexus TX 28,640)

Lexus has 6 models that beat them, and the existence of more than 6 beats them as well.

https://en.wikipedia.org/wiki/Hyundai_Electric_Global_Modular_Platform

https://en.wikipedia.org/wiki/Genesis_G80

Genesis | US Market Brands | CarFigures

Get the latest brand sales figures and analysis for Genesis. Including reports for 2024 G70, 2024 G80, and more...

carfigures.com

Genesis GV60 Sales Figures

Automotive Sales Data and Statistics

www.goodcarbadcar.net

 

The reason to bother is
a) they are probably profitable
b) they are building long term gains

This is how you get long term success. Not by saying "oh, we didn't beat the established global leader, let's give up," which is how Stellantis has made decisions in North America for too long.

No crossover or SUV STLA makes sells half as well as RAV4 in the US, so why bother having Compass and Cherokee at all?

 

Again the same red herring, those are mainstream vehicles with much higher volumes.

 

I would agree with you on Genesis needing to rise up, but it seems to be profitable, and growing. It takes time to establish a brand.
Alfa - there we certainly agree. If three expensive new cars can't break 10,000 sales combined, it's dead.