Flagship sedans have long been luxury automakers' defining model, but they are simply not selling any more.

Personally, I believe LS fails to give buyers sufficient reason to want to buy one: they are very expensive, styling is bland, while you can get more features, greater capability and comfort in LX SUV.

We will see how Lexus copes with this move.

 

Personally, I believe LS fails to give buyers sufficient reason to want to buy one: they are very expensive, styling is bland, while you can get more features, greater capability and comfort in LX SUV.

Automakers spent decades removing all the stuff that made sedans useful. The final straw was 'coupe-like' styling. The result made ingress and egress more difficult and made trunks less useful. The sloped roofs shortened trunk lids so much only small or soft sided items fit through. When you can't get people or packages in or out people looking for practicality won't buy them.

 

I see this as the Lexus brand descending into "Just another Toyota" territory.

 

Yup. It's sad. I remember even the ES being phenomenally luxurious compared to the Mercedes (and especially) Volvo of the day. The LS was superlative for luxury - also very fast but it was so well disguised you'd never know it did 0-60 in 4.5.

 

They need to fire ALL their stylists, their designs over the past 10 years are hideous. Quality is good, visual appeal is nowhere. The mid to late 80s Toyotas IMHO were the last good looking ones.

 

Yeah, I don't find Lexus styling neither attractive nor exciting.

The styling job Lexus did on LS wasn't that impressive. Then again, it isn't on any of its other vehicles, either.

The only vehicle in Lexus's lineup i find remotely interesting is the new GX, which is basically the new Land Cruiser with a different front end.

 

I decided to design my own sedan, in the sense that I told Google AI to do it.

I said I wanted it to be a 2029 Chrysler since I don't care about about Lexus anything. I insisted I would like loads of room for passengers, a shorter hood because this vehicle would be an EV and a shorter wheelbase that would allow a lower step-in height. I asked for ovalloid headlights because I don't want to have it look like everything else.

I asked for it to be loosely inspired by early 1940's Chrysler sedans as well as the PT Cruiser.

After Google took a stab it, I raised the roof higher, because I want it to be a practical car for a 7'4" NBA Center. I would also have an easy electronic system for moving seats and pedals around, which would be appreciated by the player's wife who is a professional jockey at Churchill Downs and/or Santa Maria and/or Saratoga. I'd also like the trunk to be reshaped a little for more room.

I also recolored it, because I don't like grey cars. I'm think the color could be free, or $1,000 for fancy finishes, and $2,500 for a color I'd call "Boring Gray".

Things I would like to be changed from what's here would be to make the hood even a bit shorter, the headlights still roughly that shape but more interesting, and the grille not to be so heavily influenced by the PT Cruiser. I'd like to have the passenger compartment be wider because why take the 1940's thing too far?

Looking at past Chrysler naming conventions, I thought it could be a Windsor (if it can be made there), or a 400, or Atlantic, or Concorde, or something else, whatever tests best with 20-40 year-olds.

 

That's easily better than anything I've gotten out of AI so far. Pretty impressive. Yes, it works... minor tweaks would make it look better but it's pretty nice now. The sloping rear roof area would be a serious issue for rear seat entry. I sometimes wonder if it's time for suicide doors again.

 

When I saw the picture, well.. it was a mix of hilarity and revulsion tbh. BUT, tone down the green and tweak the cut and paste PT and 300 elements, and darn it, I can see a nice Chrysler Windsor sedan.👍