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Stella misses the boat: Ford updates Maverick hybrid with AWD

5.3K views 87 replies 22 participants last post by  oh2o  
#1 ·
#5 ·
If they had AWD with the hybrid available last month when we purchased the Bronco, I might’ve opted for the Maverick instead. The Bronco is a really cool vehicle and we love it, but an AWD Maverick hybrid would’ve checked a lot of boxes too. Shoulda, woulda, coulda.
 
#50 ·
Both the Bronco and the Bronco Sport will get hybrid powertrain options
 
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#7 · (Edited)
Yeah, it’s a good vehicle. Its been in production since June 2021, soooo…no excuse at this point.

Just like ford took the escape powertrains in put them in the maverick, the compass/hornet powertains could have worked. Whether hornet sold or not, the phev powertrain in the hornet has the specs for a compact truck. But forum people aren’t the experts.

And my god, that image on the link showing where trade-ins on mavericks coming from. Almost like you can get customers in the door with entry level priced products that people want to buy. I traded a hyundai elantra in, so you can see my bucket.
 
#10 · (Edited)
Maverick is useless as a TRUCK.
I all depends on what people need a TRUCK for. I had a 1993 Ford Ranger STX SuperCab and it did everything that I needed it to do as a TRUCK, but it would only seat 2, I don't count the jump seats as seating.

But yet it is enough truck for many current full size truck buyers.
For a 4-door vehicle that can sest 5 and starting under $30,000 these days, it is pretty inviting.

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I also had a 1990 Ford Bronco II and I also loved that vehicle. The new Bronco is also very tempting but they start at $10,000 more than the Maverick.
 
#12 ·
I all depends on what people need a TRUCK for. I had a 1993 Ford Ranger STX SuperCab and it did everything that I needed it to do as a TRUCK, but it would only seat 2, I don't count the jump seats as seating.



For a 4-door vehicle that can fit 5 passengers and starting under $30,000 these days, it is pretty inviting.

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Agree. Some don't need or want a full-size truck. Just need something to transport light loads from Home-Depot or Lowe's and don't plan on towing. Then again, as Bob Lincoln has pointed out a minivan can do the same work and transport people as well.

When I purchased my 2006 Dodge Ram 1500 SLT in 2006 (new) I was interested in getting a Dakota. However, the incentives for a Ram 1500 were hard to turn away. The options were low interest financing or $5,500 in rebates. I took the rebates. Factor in the 4.7L had no better fuel mileage than the Hemi (in some cases the Hemi was slightly better) and it became a no brainer. Opting for the V6 in either vehicle didn't gain much in fuel mileage.

After 18 years of ownership, I still love my Ram though with almost 300K miles she needs some TLC.
 
#17 ·
My problem is my much more truck like Gladiator also fails as a “real” truck. It’s simply not great for towing. I could tow with a Ram 1500 or Durango and hardly knew the trailer was back there. I don’t mean from a power standpoint but a stability standpoint. I drive slower when towing with a Gladiator but it’s still tiring.
If I can’t tow with a truck, I may as well have a Maverick or Santa Cruz.
 
#23 ·
The real comparison is between these two:

Pacifica PHEV's MSRP is $18,000 to $9,000 higher that Sienna's, depending on trim. Is Pacifica still getting the $7,500 federal tax credit?

Besides its abstract 82 MPGe, annual Pacifica's fuel costs is $1,250 vs Sienna's $1,450. That is negligible in my book.

There is no discussion on resale values, but I'd expect Sienna's to be much stronger than Pacifica's.

Overall, Pacifica PHEV's value proposition looks questionable. Even if Pacifica's value proposition is actually there, you need a math degree to figure it out. Toyota, on the other hand, makes Sienna's value proposition crystal clear.
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#24 ·
The real comparison is between these two:

Pacifica PHEV's MSRP is $18,000 to $9,000 higher that Sienna's, depending on trim. Is Pacifica still getting the $7,500 federal tax credit?

Besides its abstract 82 MPGe, annual Pacifica's fuel costs is $1,250 vs Sienna's $1,450. That is negligible in my book.

There is no discussion on resale values, but I'd expect Sienna's to be much stronger than Pacifica's.

Overall, Pacifica PHEV's value proposition looks so questionable.
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Agreed but the point was posed that a minivan would be a better choice than a Maverick. Given the figures I posted above, I think that's debunked unless you need the seating for 7+ (which some people absolutely do...but I don't). THat Sienna has some nice range on it though, 600+ miles on one tank?


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#26 ·
Maverick can tow up to 4K lbs with the max towing package and has a payload capacity of 1500 lbs, and there are plenty of reviews showing that it does both well. Both are more than adequate for most buyers, especially when many will never tow anything. There is a decent amount of space in the bed with a lot of utility features. It gets great gas mileage too.

As stated above by others, if it’s not enough for one’s needs, then there are more capable options available. I’ll never get this attitude where if a vehicle can’t meet YOUR needs then it’s somehow useless. If that were the case, then I’d say a 1500 would be useless (It doesn’t meet my needs/wants).

Other than the fact that it’s a Ford, which will understandably turn off many here, what’s not to like? STLA could have a version….however, as with almost every market segment, they’ll drag their feet until the market winds change direction to something else. And then they’ll still sit idly by with nothing to offer there either. Or the usual, “it’s coming in 3 years”.
 
#32 ·
Except you got them backwards. The Sienna gets 36. The Maverick gets 37. And they EPA understated the Maverick's numbers. I regularly get 40 highway in mine, and never get as low as 33 like they say.

The Sienna is a great choice if you need seating for 8 people though. No way I could do that in the Maverick. Different tool, different job.
 
#37 ·
You seem to think carpet cannot be cleaned, and that you cannot buy vinyl floor mats for minivans just as you can for pickups.
 
#43 ·
Sure, the interior of a minivan can be kept cleaner with mats and such, but that doesn’t match being able to simply hose out a truck bed when necessary IMO.

Sure, a minivan may be able to do a lot of the same tasks as a small truck, but it’s up to the purchaser to determine that for themselves. Just because a tool CAN do a job does not necessarily make it the BEST tool for said job.

One needs to determine what their particular wants & needs are, and make a purchase accordingly. Arguing back and forth about which is better for someone else is rather pointless.
 
#44 ·
One thing to remember is the MINIvans are not so "mini" anymore. While the Maverick is about as long as the vans, it is not as wide and a lot easier to handle around town.

Between the Sienna and Pacifica hybrids there is zero comparison in resale and reliability......but they are both a lot more expensive than the Maverick.

For those saying a Maverick is not a "real" truck.....give is all a huge break. Want something bigger, more expensive and more of a gas hog? Buy one. But dont insult our intelligence with trying to trash the Maverick. It was the right product at the right time and a HUGE success. The sour grapes are moronic.
 
#45 ·
One thing to remember is the MINIvans are not so "mini" anymore. While the Maverick is about as long as the vans, it is not as wide and a lot easier to handle around town.

Between the Sienna and Pacifica hybrids there is zero comparison in resale and reliability......but they are both a lot more expensive than the Maverick.

For those saying a Maverick is not a "real" truck.....give is all a huge break. Want something bigger, more expensive and more of a gas hog? Buy one. But dont insult our intelligence with trying to trash the Maverick. It was the right product at the right time and a HUGE success. The sour grapes are moronic.
I kind of understand some of the sour grapes. If there was any justice in the world, RAM would be selling the Rampage, or the Dakota, or the Rampage AND the Dakota, here, now. They could have gotten some of this market. There's defininitely room for another option given how many Ford sells. And I'd like to see more competition in the segment to keep everyone honest, you know?
 
#46 ·
A big part of the “sour grapes” stems from Maverick being a Ford vehicle. And that’s fine, this is a Mopar site after all. If this were made instead by Ram, I think some here would be singing its praises instead. Ford took a risk making this vehicle and it’s paid off for them. I don’t know if there is really room for more players in that segment, though they appear to have no trouble at all selling every single one they make.

FCA and now STLA seem more risk averse….remember the convincing it took to make Wrangler Rubicon a reality, something that seemingly would be a no-brainer. I don’t see that changing any time soon, especially with so many brands fighting to keep their heads off the chopping block. They’re not going to waste money and resources on something that may hasten their trip towards an unfortunate end.
 
#49 ·
Today's company would never risk the minivan... or the PT Cruiser... or the A-Van... or the B-Van... though they are risking the supersized Charger which is interesting. I'm not entirely sure that was the right move. I do hope they'll surprise us by slotting a smaller Challenger in at the STLA Large's smallest size.

Neon? Neon? We can't make money from small cars so we won't even try!
Valiant? Valiant? We can't make money from small cars so we won't even try!
Duster? You want us to make a cheap two-door variant for what reason now?
Viper? You want to do WHAT? But it won't share a platform! No!
 
#51 ·
Today's company would never risk the minivan... or the PT Cruiser... or the A-Van... or the B-Van... though they are risking the supersized Charger which is interesting. I'm not entirely sure that was the right move. I do hope they'll surprise us by slotting a smaller Challenger in at the STLA Large's smallest size.

Neon? Neon? We can't make money from small cars so we won't even try!
Valiant? Valiant? We can't make money from small cars so we won't even try!
Duster? You want us to make a cheap two-door variant for what reason now?
Viper? You want to do WHAT? But it won't share a platform! No!
There definitely needs to be a viper. The value as the aspirational vehicle at the top. It cannot be a V-10 anymore, maybe a I-8 on the hurricane block? Call it a viper II, never using the viper name directly acknowledging the death of the v-10.

I haven’t had any chance to say that. Maverick thread seems appropriate.

The viper created lifelong mopar fans. Whats that value?
 
owns 2022 Wrangler Jeep 4XE
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#54 ·
If a person can use a Maverick instead of a Pacifica, it's the better choice because it's cheaper and more fuel efficient and smaller therefore more parkable. My basis for comparison was stuck on bigger pickups...
 
#55 ·
Maybe our (US) problem is, is that we have too many vehicle choices?

If our choices were smaller, you would have to make do with what was available, and make some sacrifices to get something that would fit most of your needs for most of your time.

At any given time, how many vehicles, across all manufacturers, are there sitting in holding lots all throughout the US?

To me, that is a big waste just to make cars to keep the production lines running.
 
#65 · (Edited)
It remains to be seen what happens.
Hornet and current Compass aren't selling that well compared to the competition. Renegade and Cherokee are gone, but supposedly coming back (it's always harder to re-enter than remain in).
I suspect if Sergio were still running things, FCA would exit the CUV market in North America in another hissy fit.
You can't get margins when you sell in low numbers and have to discount to move product.

Therein lies the problem. If you aren't competent in the segments you are in, how likely is it you'll succeed in new segments or reentry into previously abandoned segments?
Will Stellantis actually reverse the FCA course? When will we see evidence of that rather than compromised FCA based leftovers?
 
#70 ·
It remains to be seen what happens.
Hornet and current Compass aren't selling that well compared to the competition. Renegade and Cherokee are gone, but supposedly coming back (it's always harder to re-enter than remain in).
I suspect if Sergio were still running things, FCA would exit the CUV market in North America in another hissy fit.
You can't get margins when you sell in low numbers and have to discount to move product.

Therein lies the problem. If you aren't competent in the segments you are in, how likely is it you'll succeed in new segments or reentry into previously abandoned segments?
Will Stellantis actually reverse the FCA course? When will we see evidence of that rather than compromised FCA based leftovers?
Different platforms and different management. SUSW and CUSW + Fiat drivetrains did not produce competitive vehicles in the US. Fiat didn't have anything right sized for the US, SUSW and CUSW were scaling up platforms that weren't suitable for the US for US service. EMP1/CMP and EMP2 are already right sized, federalizing them as STLA Small and Medium should give better results.
 
#66 ·
And another missed opportunity:
Remember when people said Ram should offer a street based performance truck? Something like a follow up to the 1990's Dodge Dakota R/T or the 2000's Dodge Ram SRT-10?
And the insiders and naysayers said people only want the 4x4 off road biased performance trucks?
While FCA missed another market, Ford is taking that market on with the Maverick Lobo.
 
#72 ·
Slapping on some extra cooling, dual piston calipers from another product, and paddle shifters to your normal top engine offering doesn't make something "performance". Sporty, maybe. It rides on Goodyear Wrangler Territory HTs, and they're as sporty as Bridgestone Ecopias. My Altimax RT45's are far sportier.