I am not a fan of it personally. I think it is too garish looking. But I have always preferred subtle looks when it comes to chrome usage, so I might not be the best judge. And I am hardly in the market, unless they find a way to make a SB RC Ram 1500 AWD with the Hellcat....

 

It's like they took a great looking truck and tried to improve it by adding tacky stick-on pieces that don't really look right. Kind of reminds me of what was done to the 1958 Buick line - just add some more chrome, anywhere, that'll do the trick! Thankfully it's just the Limited (?) edition...

 

Look at how garish the Ford line is and how well it sells...

 

To quote one of my favorite movie lines.

"Hes so hot right now that he could take a crap, wrap it in tinfoil, put a couple of hooks on it and sell them as earrings to the Queen"

Meaning in this case, it doesn't matter what Ford looks like, they have that built in momentum and history. Dodge is getting there, and perhaps has more than GM at the moment, but Ford could ( and has! ) build a complete turd, and it would still sell well....

 

Not a fan of the new grills but I don't mind the giant wording on the tailgate. I just wish it said Dodge instead of Ram. That one's for you Norm.

 

I think they look fantastic...

 

I think they look fantastic...

Can't entirely tell if that one is photoshopped or not.

 

I wish them luck, but this change of style comes from something deeper.

 

Your wording hints at something else. Are you able to elaborate, just a little?

 

Personally, when I am in the market, I will wait until I see it in person. I really dislike the look of the new grills. I dislike the letters.

When I get it (Ram R/T), if it has those things. I willl look for other solututions. I have a few friends in the Low Rider/Hot Rod community that owe me, so I would likely go them. I would look at having them do a custom grill, that looks factory and custom all at the same time. I'd have them do something with the badging and the tailgate, too.

I would definitely have them do some custom badging, all of which would say "DODGE". IF it had the regular cross hair grill, I would likely do nothing (except for the badging, I would turn it back into a Dodge Truck).

 

I was a truck buyer for many years, owning '93, '96, '99, '02, '05, and '07 Dodge pickups. I would love a new Dakota, but they don't make one. The full-sized truck - not just Ram, but all of them collectively - has moved beyond what I find useful. It's too big. It's too expensive. It's overkill for most buyers. The general trend has also been to large, gaudy grilles and huge badges, again not just with Ram but all of the trucks. I wouldn't be caught dead in one. If I ever needed a truck all those badges would have to go before I drove it home from the dealership.

 

Yup. The debadging business will be picking up.......

On that note I passed a fairly new Ram 2500 6.4L this morning. The owner had "Dodge Ram" painted on the tailgate. Very nicely done. Better than huge RAM lettering on the tailgate.

He also had a "One Less Prius" sticker on the window.

 

I like the changes.

Besides, Fullsize Pickup buyers are not known for understated decorum.

 

I think it's going to continue to sell extremely well.

 

I was a bit shocked at first, but the more I see it, the more it grows on me.

 

Is there something else you want to say? There are 20pages of discussusion on the new Ram....

https://www.allpar.com/forums/threads/new-ram-laramie-limited-debuts.159467/

 

Love to say

Is there something else you want to say? There are 20pages of discussusion on the new Ram....

https://www.allpar.com/forums/threads/new

Love to say more, but. ...

 

Ram is getting its own look, branding and differentiation from Chrysler and Dodge.

As I predicted, I think one of the hopes is to sell off Chrysler-Dodge-Jeep and keep Ram with Fiat-Alfa to support those dealerships.

 

I hate that thought...

 

I dont dislike the new grill. The lettering i will reserve comment till i see in person. I actually am really not liking the chrome around the current taillights however, seems cheap. The Ram needs to grow and change, i will support change, but they need to commit and not play it safe.

As for the Ford i think they look good, I like the new styling. I do wonder if the coming super duties will be jumping the shark.

Mr Source i feel this has been covered enough already, give us something we can give you feed back on.

 

I like a little chrome if its done well (guess that is in the eye of the beholder). Not crazy about the tailgate, but it's not that big of a deal. The new grills do a disservice to an otherwise fantastic looking pickup.

 

Is this ugly grille and huge letters going on all the models ? Or just Rebel and Limited ?

If they put this on all the Ram trucks , I hope FCA sells out to GM , so Ram will go away .. and I can buy a GMC (with no guilt) as there will be no Dodge Ram trucks anymore ...

 

Enjoy your GMC with the big GMC letters on the super chromed grille. Lol

 

I'm not liking it.

I'm not against change, per se. I don't like what I'll call an unearned change. You live with those changes which are generated by regulatory demand. Functional needs, like the old-school Ram-Air modifications caused some unusual impacts on aesthetic styling - and you can easily live with that because you usually had a measurable benefit elsewhere. But unearned, unneeded Jack-a$$ styling changes? NO WAY.

 

Keeping the trucks separate from Jeep has always mystified me. Just put a 7 slot grille on it already. Power wagons shared the battle field with Jeeps, Ram as a sub brand of Jeep is the one thing that will allow them to blow Ford out of the water. It makes a heck of a lot more sense these days to brand the trucks as Jeeps than it does to brand Fiat car platforms as Jeeps.

Big letters on the rear gate should also be stamped into the sheet metal, not applied after the fact

 

I think the grille change is to put GMC in place of RAM..

I hope its just the Rebel/Limited grille....

Ram probably thinks people are loyal,they will still buy them...NO !!! I still have a mint '05 and a newer one , so NO I wont buy a ugly grille !!

Ram probably thinks our trucks are so great we can put any grille on it...Guess they didnt hear of the Edsel !

It was just a Ford with ugly grille and tail lights...Change the Grille .. You get an Edsel , this is what the new Grille reminds me of...It just ruins the truck and those over sized Ram letters...Really !!! (my 10 year old niece always says "really" so I thought I would say it too)

I am really thinking its FCA's way to get GM to takeover...tell them you can have Chevrolet Trucks and rename RAM Trucks GMC...so this new Grille makes sense,no crosshair so it doesn't look like a RAM..its a GMC !!!

My thoughts anyways , why else would they do it....

 

It's actually sad

 

It looks like Laramie Limited & Rebel are the only 2 without cross-hair grilles, much ado about nothing guys

 

All pure speculation.

 

IMO, they would go from the best looking, to the worst looking trucks on the market if they did the entire line like that.

 

FCA is probably pissed that six years later people keep calling it the Dodge Ram pickup.

Wasn't this the exact thing that happened years ago when Chrysler spun off Imperial, and people kept calling it the Chrysler Imperial?

 

Wasn't it a couple of years back GM made a big push for people not to call "Chevies" Chevies? It wasn't proper. It had to be Chevrolet. Guess they abandoned that since their latest commercials are back to calling them Chevies. Hope the same thing happens with Ram. It's be great if someone produced an aftermarket kit to replace Ram badges with Dodge so die-hard Dodge guys and gals can send a message. Otherwise, just de-badge the truck completely so Ram gets zero visibility and replace the ugly new grille with a 2015 or older crosshair grille.

 

The only reason Ram was spun off in the first place was because Dodge was going away. But that was cancelled, so now it's not a big deal. The only thing that's changed is the name on the truck, nothing else.

It also makes very little sense for them to sell the only divisions that make the company money. Right now North America is all they got.

 

The only reason Ram was spun off in the first place was because Dodge was going away. But that was cancelled, so now it's not a big deal. The only thing that's changed is the name on the truck, nothing else.

Dang, you really do want to ignore everything they said and did.

Ram was spun off, they said, because they wanted Dodge to be sporty in the European tradition, relying on cornering rather than brute force. It turns out that did not work. Dart is proof of both ...

If they were going to drop Dodge, why invest so much in Challenger, SRT, Charger, and Durango updates?

 

I don't mind the grille, but I think the tailgate emblems are a bit too much. Pretty soon we'll have multi-colored vinyl graphics all over them like the 1970s.

 

I really dislike the new grill/emblems, personally.

 

I love the 70 ' s adult toys. I think that is were the Rebel gets it roots and obviously the Powerwagon. The Laramie is for upscale and looks the part with a grille that makes it stand out. Maybe not the best design...and they have definitely shown the Rebel and Laramie grilles are for them only. I really don't get the GMC deal. It sickens me to see the comparison. They have been ram trucks since 1981, Power Ram if 4 wheel drive and then just Ram from 94 on. Chrysler has been owned by so many different people that is any of it really Mopar any more really. But I still feel these are mopar trucks and Ram is what they have always been and you can even still get a Powerwagon...makes me happy.