[BRANDM]

There have been a couple of different Ram eco diesel comercials on tv in central Illinois for about a week and half or so. They talk about the milage and the tow rating. I know for sure that they were on A&E.

 

[Erik Latranyi]

TripleT hit the nail on the head. At this point there will need to be some definitive reason to scrap the RAM brand name and go back to Dodge Trucks.

We all know there are some within FCA who say Ram is selling better because it dropped the boat anchor Dodge name, synonymous with low quality and Al Bundy.

Yes, and the same will be said about Jeeps that have no real standards that make them unique......after all, look at the sales figures....

That type of cowardly, short-term thinking is what destroyed Detroit.

 

[md80891]

I made the Ram to Dodge Truck comment tongue in cheek, but it certainly seems to elicit strong opinions.

As for the cost of branding, I remember insiders, management, all had a dozen excuses as to why Plymouth was killed as a brand and would be too expensive to bring back, for all the reasons noted, signage, organization, overhead, etc., etc.
Then in the span of 30 days, Marchionne created Ram, SRT and Mopar as "brands" and not a peep was heard about the costs, organization, etc., etc.
Seems to me, any excuse can be made to go in any direction and the rest is just bloviating.

When I was at Continental they cancelled DEN-RAP citing that the majority of tickets sold were used by frequent fliers... Management also killed DEN-MSO saying it was unprofitable but the pilot group got a hold of internal documentation proving other wise,

They killed the hub at Denver to go to DCA but when we asked to change the equipment at the Denver base to give us more lift before, they said it would cost too much to pay for moves and retrain crews. So four years later they closed the base and paid for moves and re trained crews.

Bob Crandall CEO at American Airlines/AMR once said that if American Airlines could not turn a profit AMR would have to sell it off and focus on its core business which was airline management

The reality is that in corporate America today you are at the whim of someone with an ego that the Nardellis, Welch's, Lay's, Kozlowskis are the norm not the exception,

We all know there are some within FCA who say Ram is selling better because it dropped the boat anchor Dodge name, synonymous with low quality and Al Bundy.

Yes, and the same will be said about Jeeps that have no real standards that make them unique......after all, look at the sales figures....

That type of cowardly, short-term thinking is what destroyed Detroit.

Bigland needs to seek other opportunities.

 

[Erik Latranyi]

Bigland needs to seek other opportunities.

He is a board member now......his "success" at increasing sales at Ram by eliminating the Dodge name is written in stone among the executive team now. There is no re-write until a new owner comes into town dedicated to real heritage, legacy and history rather than their own ego.

 

[JKU12]

We all know there are some within FCA who say Ram is selling better because it dropped the boat anchor Dodge name, synonymous with low quality and Al Bundy.

Yes, and the same will be said about Jeeps that have no real standards that make them unique......after all, look at the sales figures....

That type of cowardly, short-term thinking is what destroyed Detroit.

Saying Ram 1500 instead of Dodge Ram 1500 is cowardly and potentially corporation ruining? Seems like we are reaching a bit here....

 

[canadianmopar]

Probably showing the refreshed 2015 RAM 1500 (so it can win the 2015 M.T Truck of the Year for 3 straight years)

Doblo Van or whatever they call it..

Hopefully adding the 6.4 Hemi in the 1500,or at least added power to the 5.7,c'mon 5 more h.p to break the 400 hp barrier ! ( and better mpg ...so we can have road pricing because the Government makes less money on sale of gas so they need to soak us for a new tax,so we pay $0.25 every mile we drive in adding a pay per every mile you drive so they earn as much money.. well to be honest more.. as when gas was cheaper and vehicles averaged 15 mpg).

Anywho,
I hope for a RAM 1500 SRT QuadCab HellCat !!

Yes my dream,love the older RAM SRT-10's ! You would think their best seller should have a limited run of a SRT model..Oh I know cost/low sales/lower fleet mpg ect...I know but it would be nice...I run a business I know about the serious stuff,but for us dreamers it would be nice..




For people thinking RAM is doing better because its not called a Dodge..well..are WRONG ! You cant claim sales are better because they are not called a Dodge...

The main reason you are wrong was the Bankruptcy and the Recession , sales were down ! So you cant say they sell better today then in 2009/10/11 because they are now just a RAM !

And they advertise the heck out of the truck,RAM brand more so than they ever did when it was a Dodge !!

And the majority of people still think its a DODGE anyways..they don't go to a Toyota dealer and ask to see a RAM !!

Many dealers still advertise them as Dodge RAM's !

So,in closing call it a Dodge RAM again,add a HellCat RAM SRT QC...bump the 5.7 to at least 400 hp...and please tell me where I am wrong ! (I am sure you will)

 

[Moparian]

Saying Ram 1500 instead of Dodge Ram 1500 is cowardly and potentially corporation ruining? Seems like we are reaching a bit here....

Agreed. That's a big reach. While the "watering down" of Jeep can be argued either way (although sales say they made the right choices now, we will see what happens in the long run) the separation of Ram from Dodge is in no way cowardly or going to ruin the corporation.

 

[dyslexic teddybear]

I don't think many advocate tossing the RAM name as much as just putting Dodge back where it belongs.......as in Dodge Ram.

If many, many people think of them as Dodge Rams......why not use that to benifit Dodge?

I personally would have no problem with a comaricial ending with......."Guts, Glory, RAM.......from Dodge, or by Dodge.


Just a hunch......and I suppose I could be wrong........

Think "cowardly and potientially corpration ruining" refers to excutives so clueless as to ignore the heritidge of Dodge. And Jeep as well.

And then congratulate themselves for doing it.

 

[Stratuscaster]

He is a board member now......his "success" at increasing sales at Ram by eliminating the Dodge name is written in stone among the executive team now. There is no re-write until a new owner comes into town dedicated to real heritage, legacy and history rather than their own ego.

Pretty sure that Bigland wasn't responsible for the creation of the Ram brand. That call was made before he was put in place to replace Fred Diaz at Ram.

Much of his "success" was due to the results achieved as head of Canada sales.

 

[md80891]

Saying Ram 1500 instead of Dodge Ram 1500 is cowardly and potentially corporation ruining? Seems like we are reaching a bit here....

Or we could just say Dodge.

 

[Muther]

The Ram move was misguided, but as has been said, Ram is pitching a no-hitter, and this is the fourth inning. Nobody wants to mess around with anything for fear of getting blamed for messing up the no hitter.


Once "Ram" sales plummet, again, we'll get the name back. Dodge Trucks.

 

[Moparian]

The Ram move was misguided, but as has been said, Ram is pitching a no-hitter, and this is the fourth inning. Nobody wants to mess around with anything for fear of getting blamed for messing up the no hitter.


Once "Ram" sales plummet, again, we'll get the name back. Dodge Trucks.

Except there is ZERO indication that Ram sales are going to plummet and if for some crazy reason they do have a major decline it won't be because its not called "Dodge Trucks". Renaming it Dodge Trucks is not going to magically pull sales out of some mythical slump.

If that was the case then Ram should have been a failure and had declining sales year over year from the start instead of having constant year over year growth, back to back truck of the year awards etc.......

 

[Mr.Source]

When are we all going to stop guessing, can't we wait until news are released?

We have seen so many times here that despite some info. from many of us the truth is different, there are no reliable sources, we depend on managment decisions, and they can change their decision without notice and very, very fast.

Just remember Chrysler listens and reads everywhere, so don't think the ignore our opinions, they know what they are doing, and many times they like to play with the news, remember they must be careful with the competition, they have always a card in their sleeves.

 

[GasAxe]

If car manufacturers truly cared what the internet had to say, we'd have flying cars by now.

edit: But just in case they are listening to what I'm saying.. I'LL TAKE MY JEEP PICKUP ANYTIME NOW THANK YOU!!!!! AND DON'T FORGET THE DIESEL!!!!

 

[UN4GTBL]

How about a Cherokee Trailhawk with HIDs?

For 2015 you can get everything else that the Limited has on the Trailhawk...just not HIDs :thumbsdown:

 

[bikeluver43]

If we are asking them for something, I'd like a $50-$60k Viper please - don't care if it has windows (like the original), cloth interior, a V8, no nav/stereo, AC optional, etc.

 

[md80891]

When are we all going to stop guessing, can't we wait until news are released?

We have seen so many times here that despite some info. from many of us the truth is different, there are no reliable sources, we depend on managment decisions, and they can change their decision without notice and very, very fast.

Just remember Chrysler listens and reads everywhere, so don't think the ignore our opinions, they know what they are doing, and many times they like to play with the news, remember they must be careful with the competition, they have always a card in their sleeves.

Oh no! foreign takeover, convoluted multi national organization, data mining, trial balloons, disinformation, its almost like an episode of 24 And we still can't get them to compete for number one in Mexico .Now if we could get some management to disappear..., the intrigue would be complete...

 

[sebring96hbg]

Has this been seen already?

http://www.kbb.com/car-news/all-the-latest/2015-ram-promaster-city-unveiled/2000010846/




Source: KBB
And one more...

 

[edgecrusher]

Huh, kind of a cute little guy hey?

 

[MoparNorm]

Except there is ZERO indication that Ram sales are going to plummet and if for some crazy reason they do have a major decline it won't be because its not called "Dodge Trucks". Renaming it Dodge Trucks is not going to magically pull sales out of some mythical slump.

If that was the case then Ram should have been a failure and had declining sales year over year from the start instead of having constant year over year growth, back to back truck of the year awards etc.......

There were plenty of Dodge Truck faithful who were extremely pissed at Chrysler management for killing the Dodge Truck brand.
Since the truck still exists, I don't know and can't say if that irritation translated into lost sales. I'm sure it did initially, but likely not many.

It's more about the discarding of 100 years of Dodge Truck legacy and the history of Dodge Truck, the great performance in several wars, the coining of the word Dependable to describe Dodge durability.
The decision was made by newcomers who likely didn't know or discounted the value of the Dodge Truck currency.