Where is the sales growth in the pickup truck market?
Lifestyle trucks are a non-starter. Hopefully FCA won't try an entry for the US market in this category.
Full size pickups are selling in the same volume they did in 2005. While we (followers of FCA) think full size pickup sales are growing rapidly, the truth is they are growing slowly overall but Ram is gaining sales that other brands (like Chevrolet ans Nissan) have lost. For the last 7 years, overall growth in the full size truck market is in the single digits per year.
Midsize pickups are the area seeing rapid growth. Growth has averaged 20% per year the past 5 years. Even with Gladiator and Ranger coming on line, the older entries in the market still sold well. There's lots of room for Ranger and Gladiator to grow sales (especially if Gladiator price is adjusted) r, there's no better time than now for a new Dakota.
Was 2019 a boom for pickup trucks? Yes, but not a record (at https://www.autobison.com/2020/02/was-2019-a-boom-for-pickup-trucks-yes-but-not-a-record/ )
Lifestyle trucks are a non-starter. Hopefully FCA won't try an entry for the US market in this category.
Full size pickups are selling in the same volume they did in 2005. While we (followers of FCA) think full size pickup sales are growing rapidly, the truth is they are growing slowly overall but Ram is gaining sales that other brands (like Chevrolet ans Nissan) have lost. For the last 7 years, overall growth in the full size truck market is in the single digits per year.
Midsize pickups are the area seeing rapid growth. Growth has averaged 20% per year the past 5 years. Even with Gladiator and Ranger coming on line, the older entries in the market still sold well. There's lots of room for Ranger and Gladiator to grow sales (especially if Gladiator price is adjusted) r, there's no better time than now for a new Dakota.
Was 2019 a boom for pickup trucks? Yes, but not a record (at https://www.autobison.com/2020/02/was-2019-a-boom-for-pickup-trucks-yes-but-not-a-record/ )