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Will the 300 be replaced by a Magnum variant?

11K views 86 replies 42 participants last post by  Tony_K1  
#1 · (Edited by Moderator)
Remember the Dodge Magnum?

Back when it was first starting to become clear that American buyers wanted more crossovers, DaimlerChrysler tried to lead the market by producing two wagons as sedan replacements. Neither sold particularly well; the Dodge Caliber was a disaster, but the Dodge Magnum had its share of followers.

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Essentially a station wagon form of the Chrysler 300, the Magnum came well before the Charger and Challenger. It wasn’t raised further off the ground than the 300, so it wasn’t a crossover, just a wagon. That might not have helped.

If we're reading our source's hints well, the next step is a rear wheel drive (with optional AWD) Chrysler wagon, lifted a bit higher from the ground than the Magnum, but using a similar approach: taking the Charger/Challenger body, but keeping the roof going instead of dropping down to a trunk.

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Just one thought as to what a 2021 300 might have looked like.

Why not keep the 300 name, you ask? Because Chrysler is going more Portal-like in styling, and the 300 name wouldn’t fit well. Or 300 buyers might have a fit, perhaps. (Disclaimer: the writer is a 2013 300C owner.)

That would make Chrysler an all-crossover-and-minivan brand, not a bad place to be — and not competing directly with Jeep, because the Chrysler cars would probably be lighter and have higher mileage, without Jeep’s weight-adding off-road capabilities. If it’s showing up at all, expect to see it in around two or three years.
 
#4 ·
The performance and fuel economy of the eTorque system in the Wrangler are nothing short of amazing. Other vehicles get better fuel economy and others are quicker, but the eTorque creates a very good good balance. That said, I don't want a Wrangler.

If such a rear drive based AWD crossover could be created while keeping the weight down and having reasonable aerodynamics, it should better the Wrangler's performance. The Magnum with the 2.7 V6 failed as a fuel economy special. I also thought the hatch area was too small. A more wagon like rear with the new fours and sixes could be what the people mover market is searching for.
 
#6 ·
I wouldn’t say Caliber was a disaster, it easily outsold Magnum. Was not the best built car, but not far off some of the junk they offered after either.
The magnum was a great looking car, IMO. I think people hate the “wagon” stigma worse than the “minivan” stigma. I would’ve expected it to have sold better than it did. It was a valiant effort, that’s for sure.
I don’t think that thing’s ever coming back. I’m sure they’ll find a way to use the name all over again (as usual) but it won’t be anything like that bastardized abomination of a prototype pictured in the article. It will be a CUV/SUV if they’re smart. Nothing on a sedan platform. Let’s see what happens.
 
#7 ·
patfromigh said:

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The performance and fuel economy of the eTorque system in the Wrangler are nothing short of amazing. Other vehicles get better fuel economy and others are quicker, but the eTorque creates a very good good balance. That said, I don't want a Wrangler.

If such a rear drive based AWD crossover could be created while keeping the weight down and having reasonable aerodynamics, it should better the Wrangler's performance. The Magnum with the 2.7 V6 failed as a fuel economy special. I also thought the hatch area was too small. A more wagon like rear with the new fours and sixes could be what the people mover market is searching for.Click to expand...


I fit a fridge in my magnum. Cargo area was fine.
Unless you meant rear view?
 
#8 ·
LeeRyder said:

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I fit a fridge in my magnum. Cargo area was fine.
Unless you meant rear view?Click to expand...

I packed an entire air compressor, welder and engine picker in the back of my brothers magnum, also towed the 68 AMX half way across the country with the same magnum with ease.
 
#9 ·
fargo59 said:

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I packed an entire air compressor, welder and engine picker in the back of my brothers magnum, also towed the 68 AMX half way across the country with the same magnum with ease.Click to expand...

Yes, but if the roof line wae more like a older wagon you would have alot more room.
 
#11 ·
There is no longer a wagon stigma except for a certain very small minority of car folks.

Building a wagon-rod is a huge thing these days. You can get them for fast food money, and all the speed parts bolt right in, and you got room in the back for extra curriculars...
 
#14 ·
Bring back the Imperial name. Lincoln has shown that there's attachment to the great names of the american auto-industry.
A raised wagon would be an awesome idea!

But I would still keep a sedan option for Chrysler. FCA is dominating the full size sedan market with quite distinct offerings. Keep them both!
Look at Toyota, they kept the Tacoma even when the mid-size pick-up truck segment was dying, did it affect them? No.
Even Fiat, they're dominating the A-segment in Europe to a point that all the other manufacturers are exiting the segment. Should Fiat follow the manufacturers that it "killed" and abandon the segment that it won? NO!

Then why should FCA not make a new 300 when they DOMINATED the full-size sedan segment? Why follow the manufacturers that they defeated in the segment? They destroyed the competition so no point in following them. Reap the benefits of having the segment nearly to yourself and release a new 300 and Charger. Don't leave an opening for a manufacturer to come back and scoop the Chrysler costumers that wouldn't go for a Charger.

This is a nice first step, launch a raised wagon, but together with a full size sedan. Name both Chrysler Imperial.
 
#15 ·
Deckard_Cain said:

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Bring back the Imperial name. Lincoln has shown that there's attachment to the great names of the american auto-industry.
A raised wagon would be an awesome idea!Click to expand...

How has Lincoln shown that outside of introducing the failing Continental?
 
#17 ·
Ryan said:

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How has Lincoln shown that outside of introducing the failing Continental?Click to expand...

I should've phrased it better. Use names for the models. Imperial is a great name.
The Continental, even if it did not have an outstanding commercial performance changed perceptions on Lincoln and paved the way for people to be more receptive to the New Navigator, and the new Nautilus.

Launch a Chrysler Imperial, it might not be the most profitable ever as a full-size sedan but with a crossover-like wagon it would justify costs. Also, a loss leader product can be a good marketing tool.
Make a Chrysler Imperial to raise awareness, people look at the brand, consider it and go to the dealers. even if they don't take the car, they'll check the new Chrysler Grand Commander based SUV (hopefully called Atlantic).
 
#19 ·
codypet said:

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Buick brought back the Regal name. I can see Imperial or New Yorker come back. Heck I could see a 300 sedan and a wagon variant called the Town & Country.:DClick to expand...

The Regal was only gone between the fourth and fifth generation as far as I know. Fourth generation ended in 2004, fifth generation began in 2010.

I don't think these old Chrysler names would resonate very well with younger customers and most companies don't want to cater to older generations.

In my opinion, Chrysler needs something new and fresh instead of rehashing old names and "classy" styling. Let's have something truly modern.
 
#20 ·
Nobody wants a station wagon. Only a small group of enthusiasts. There are Magnums out there to be bought, if it’s a hot rod they crave. It’s a niche market. People would rather have something with a bit of ground clearance, step up into, not down into and a higher roof, hence the minivan craze. FCA won’t spend any money on a sedan wagon. They need CUV/SUV and at a competitive price. Kiundai are blowing new models out the door, left, right and centre and Dodge/Chrysler doesn’t have a thing in sight! In 2019! A wagon now? No, just no.
 
#21 ·
Ryan said:

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The Regal was only gone between the fourth and fifth generation as far as I know. Fourth generation ended in 2004, fifth generation began in 2010.

I don't think these old Chrysler names would resonate very well with younger customers and most companies don't want to cater to older generations.

In my opinion, Chrysler needs something new and fresh instead of rehashing old names and "classy" styling. Let's have something truly modern.Click to expand...

Agree. They’ve been there, done that. Time to move on and build something modern and fresh.
 
#22 ·
MPE426HEMI said:

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Nobody wants a station wagon. Only a small group of enthusiasts. There are Magnums out there to be bought, if it’s a hot rod they crave. It’s a niche market. People would rather have something with a bit of ground clearance, step up into, not down into and a higher roof, hence the minivan craze. FCA won’t spend any money on a sedan wagon. They need CUV/SUV and at a competitive price. Kiundai are blowing new models out the door, left, right and centre and Dodge/Chrysler doesn’t have a thing in sight! In 2019! A wagon now? No, just no.Click to expand...

People want station wagons - as long as they don’t look like station wagons. Add a little height and ground clearance (you know like regular cars had 20 years ago) and throw on some body cladding and possibly AWD and people will buy a station wagon.