The Dodge Scat Pack: 1968-71

Dodge scat-pack logoBack in 1968, Dodge and Plymouth ruled the streets in power, but not in muscle car sales. Dodge tried to fight that by creating the Scat Pack, quickly copied by Plymouth as the Rapid Transit System.

The first Scat Pack held the Charger R/T, Coronet R/T, Dart GTS, Swinger 340, and Super Bee, surrounded by print ads, brochures, wearables, and decals. The only change to the cars were a decal and emblem on the Super Bee, and a twin “bumblebee” stripe that could be deleted by the buyer.

In 1970, the Scat Pack cars were the Dart Swinger 340, Coronet Super Bee, Challenger and Charger R/T, and Charger Daytona. In 1971, the Charger Super Bee replaced the Coronet version, and the 340 Demon was added to the list; that was the last year of the promotion.

scat pack - super bee

Dodge created a Scat Pack Club in 1970; members paid just $3 per year ($ in 2016 dollars) for a Mopar Performance catalog, wallet card, jacket patch, bumper sticker, forty-page racing guide, the monthly Dodge Performance News, and the quarterly Dodge Scat News, for a stunningly low $3 per year (which, translated into 2008 dollars, would be a still-inexpensive $17 or so.) BMW would later enroll its new owners in the (separate, nonprofit) BMW club, and send them racing and product news.

packages

Dodge also set up “Scat Packages” in 1970: the Showboat (dress-up), Read-Out (gauges), Kruncher (drag/strip), Bee-Liever (manifold, carb, cam, headers), and Top Eliminator (Six-Pack setup, electronic ignition, electric fuel pump, and cool can.)

See Allpar’s list of authorized Scat-Pack dealers, a full brochure, and the 1970 Scat Pack newsletter (#4).

scat pack brochure

More: Newsletter | Brochure | Dealer list | Coronet and Super Bee | Charger | Swinger | Charger Daytona | 2014 Scat Pack | Plymouth Rapid Transit System

We make no guarantees regarding validity, accuracy, or applicability of information, predictions, or advice. Please read the terms of use and privacy policy. Copyright © 1994-2000, David Zatz; copyright © 2001-2016, Allpar LLC (except as noted, and press/publicity materials); all rights reserved. Dodge, Jeep, Chrysler, Ram, and Mopar are trademarks of Fiat Chrysler Automobiles.


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