dodge

The Dodge Scat Pack: 1968-71

Dodge scat-pack logoWith muscle car mania near its peak, Chrysler Corporation, presumably realizing that its powerful engines and racing success had not yet given it leadership in muscle sales, inaugurated the Scat Pack for Dodge, which was successful enough to be copied as the Rapid Transit System for Plymouth. The Scat Pack did not change the cars (aside from a twin “bumblebee” stripe that could be deleted by the buyer, and a decal inset and emblem on the Super Bee), but gathered up the most musclebound Dodges in one group.

(Mark Donaldson indicated that the Dodge marketers may have gotten the idea from existing slang — an article in Hot Rod quoted one of the original Ramchargers as saying the “scat pack” originated with earlier Plymouths and Dodges. He may simply have meant that the high performance cars started then — not the Scat Pack as a specific group.)

The 2014 Scat Pack •  Rapid Transit System

When the program officially launched in 1968, the Scat Pack held the Charger R/T, Coronet R/T, Dart GTS, Swinger 340, and Super Bee, and included print ads, brochures, a national club, decals, and wearables.

In 1970, the Scat Pack cars were listed as the Dart Swinger 340, Coronet Super Bee, Challenger and Charger R/T, and Charger Daytona. In 1971, the Charger Super Bee replaced the Coronet version, and the 340 Demon was added to the list; that was the last year of the promotion.

scat pack - super bee

In 1970, Dodge also created a Scat Pack Club, complete with a newsletter, sending the Direct Connection parts catalog to members at no cost, and setting up “Scat Packages” of Mopar parts. These included the Showboat (dressup kit), Read-Out (gauges), Kruncher (drag/strip), Bee-Liever (manifold, carb, cam, headers), and Top Eliminator (Six-Pack setup, electronic ignition - yes, in 1970 - electric fuel pump and cool can.) Club members got the catalog, wallet card, jacket patch, bumper sticker, 40 page guide to auto racing, the monthly Dodge Performance News, and the quarterly Dodge Scat News, for a stunningly low $3 per year (which, translated into 2008 dollars, would be a still-inexpensive $17 or so.) Dodge no longer has this kind of a deal, though BMW enrolls its new owners in the BMW club, and sends them racing and product news.

We also have a list of authorized Scat-Pack dealers, a full brochure, and the 1970 Scat Pack newsletter (#4).

scat pack brochure

More: Newsletter | Brochure | Dealer list | Coronet and Super Bee | Charger | Swinger | Charger Daytona | 2014 Scat Pack | Plymouth Rapid Transit System

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