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Dodge Durango, Fiat 500L Adventurer: Mopar concept cars for SEMA 2013

Fiat 500L Adventurer Mopar previewed new concept cars destined for SEMA at a small event in late October, corresponding with a public webcast. The Fiat Adventurer shown above has a space-increasing roof rack (TRAB5323, TCXPL821) and a major graphics package; Mopar design chief Mark Trostle said he was “really happy with how this turned out, it has a unique personality.”

The graphics package gives the Fiat 500L a lighter, more unique look, setting it off from the standard two-door 500 and highlighting its fun-to-drive (around sharp turns) feel. The Fiat 500L, which uses a completely different chassis from the 500 series, is imported to the United States and is now available at dealers.


The white paint is augmented with Vibrance Bright Orange on the roof; Mopar roof rails and a large roof basket add to the look and utility. The 500L sits on 18 x 7.5-inch custom concept wheels.

The interior has black perforated suede Katzkin seats and pearl leather seatbacks with matching orange accents throughout. A Mopar seatback coat hanger (68222101AA), all-weather mats (68227376AA), a pedal kit (68101865AA), doorsill guards (68227410AA), and a cargo organizer (68225018AA; requires 68220381AA and 68218339AA) are in the Mopar catalog. A performance boost is achieved with a Mopar cold-air intake and Mopar cat-back exhaust (P5156271).

Dodge Durango

dodge durango concept

Mark Trostle, head of SRT, Viper, Mopar, and motorsports design, said he wanted to give the hood more personality, so they added heat extractors. They also added 22 inch wheels, blackened the front and rear and roof, and lowered the vehicle with a suspension kit, giving it a sportier look.

While he is currently working on relatively low-production projects, Mr. Trostle also worked on the 2011 300C redesign and the minivan restyling; before that, he worked with trucks and Jeeps, and on advanced projects.

durango tail

Chrysler reported: “A Mopar-modified Dodge Durango is one of 20 Mopar-modified vehicles that are headed to the 2013 SEMA show in Las Vegas in November. The customized Durango features a modified hood, red interior and a two-tone paint job giving it a lowered articulation.”

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venomConcept cars are often made so a car’s feel can be evaluated, problems can be foreseen, and reactions of the public can be judged. Some concepts test specific ideas, colors, controls, or materials — either subtle or out of proportion, to hide what’s being tested. Some are created to help designers think “out of the box.” The Challenger, Prowler, PT Cruiser, and Viper were all tested as production-based concepts dressed up to hide the production intent.

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