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Mopar concept cars for SEMA 2013: Fiat 500L Thalassa

Fiat 500L Thalassa is a variation on the Fiat 500 Beach Cruiser that was shown at the 2012 SEMA Show, using new 18 x 8-inch “Beach Cruiser” wheels (a production version of the steel wheel from the Fiat 500 Beach Cruiser). Decorated with chrome ring accents, the wheels are painted to match the Vibrance Bright Orange body color.

Fiat 500L Thalassa concept car

On top, Mopar roof rails support a long roof basket for transporting a surfboard to the beach. The roof is covered in bright white, as are the mirror caps. A lowered ride height and smoked lenses and trim provide an aggressive, sleek appearance.

Inside, Mopar installed a unique towel-drying rack to fit in the rear compartment, with a water-protecting cargo organizer that houses wetsuits and a water jug for an impromptu street shower. Another original feature is wetsuit material integrated into the seat construction, along with Katzkin charcoal leather bolsters paired with Alcantara leather and dual Katzkin white leather stripes that run down the center of the seats.

500L Thalassa interior

Feeding off the Vibrance Bright Orange exterior, Katzkin orange accents further elevate the interior, including a Katzkin tangerine armrest, door panel inserts, dash bezel, and Katzkin tangerine stitching on the border of the front and rear seats, steering wheel and shifter boot. A classic FIAT badge on the steering wheel provides a retro touch. A pedal kit and sill guards complete the interior, with a Mopar cold-air intake and a Mopar cat-back exhaust enabling the beach vehicle to kick up a little more sand.

Ram Case Dually •  Fiat 500L Thalassa


venomConcept cars are often made so a car’s feel can be evaluated, problems can be foreseen, and reactions of the public can be judged. Some concepts test specific ideas, colors, controls, or materials — either subtle or out of proportion, to hide what’s being tested. Some are created to help designers think “out of the box.” The Challenger, Prowler, PT Cruiser, and Viper were all tested as production-based concepts dressed up to hide the production intent.


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