[HotCarNut]

Is there a future for our 300?
At least ten more years ?
What do you think?
Are you in favor for it?
Your comments will be very important, so please give us your opinions.
Thanks.

Yes, there is a future for it and i’m absolutely in favor of it! Has to be differentiated from Dodge. I’m thinking TTV6 option (trickle down from Maserati) and AWD standard across the lineup. Adjustable suspension on top models, or maybe a version of the air suspension from the GC/RAM playbook. Definitely upgrade the center stack to the flush fit 8.4” with 12” available. Ventilated rear seat option too.

 

[GuidoFL]

I gotta wonder what the sales numbers are and how those numbers compare to say the Dodge Charger ?

 

[valiant67]

I gotta wonder what the sales numbers are and how those numbers compare to say the Dodge Charger ?

from goodcarbadcar.net
Chrysler 300
2004 13,525
2005 144,048
2006 143,647
2007 120,636
2008 62,352
2009 38,606
2010 37,116
2011 36,285
2012 78,417
2013 57,724
2014 53,382
2015 53,109
2016 53,058
2017 51,237
2018 24,707
Dodge Charger
2005 44,804
2006 114,201
2007 119,289
2008 97,367
2009 60,651
2010 75,397
2011 70,089
2012 89,916
2013 98,336
2014 94,099
2015 94,725
2016 97,110
2017 88,351
2018 41,406

 

[Erik Latranyi]

from goodcarbadcar.net
Chrysler 300
2004 13,525
2005 144,048
2006 143,647
2007 120,636
2008 62,352
2009 38,606
2010 37,116
2011 36,285
2012 78,417
2013 57,724
2014 53,382
2015 53,109
2016 53,058
2017 51,237
2018 24,707
Dodge Charger
2005 44,804
2006 114,201
2007 119,289
2008 97,367
2009 60,651
2010 75,397
2011 70,089
2012 89,916
2013 98,336
2014 94,099
2015 94,725
2016 97,110
2017 88,351
2018 41,406

Once could argue that the 2011 redesign of 300 (Marchionne personally watered down the more aggressive design) never caught on with the public. Some 300 buyers came back and then the rest walked away, resulting in stagnating sales and increased incentives.

While the more aggressive redesign of the Charger helped it recover and grow as the market grew. The Charger stayed true to its "sporty sedan" image and received lots of love from FCA by having the SRT, Hellcat and Demons as halo vehicles.

The bland 300 lost its charm of being "wow" and the prestigious image that went along with owning one. It did not get the same love and attention to its brand roots.

In another thread, we are talking about how VAG dedicated itself to Audi over 20 years by sticking to the way people thought of Audi.

Chrysler never received the same love from FCA. Dodge did.

 

[Hemidakota]

If you look around, other brands, there are huge discounts also given. I drove past a Honda dealer that was offering a 5k discount on their Accords. It is common here in Southern Cali.

 

[Jason E]

So, do we know if the 300 has a future past 2019 or not? I've read threads here today that say yes, and ones that say no...so I am guessing collectively, we have no idea?

 

[edgecrusher]

Once could argue that the 2011 redesign of 300 (Marchionne personally watered down the more aggressive design) never caught on with the public.

Any source on this? Pics of the design before it was "watered down"?

 

[DarkSky]

Any source on this? Pics of the design before it was "watered down"?

A while back, someone mentioned a picture that circulated of what would have been the 2011 300, but I never saw it either.

 

[mopar22]

A while back, someone mentioned a picture that circulated of what would have been the 2011 300, but I never saw it either.

The only thing i heard Sergio do what he made the quality better interior wise for the 300 that year

 

[DAGAR]

A while back, someone mentioned a picture that circulated of what would have been the 2011 300, but I never saw it either.

I did - hated it, but then I still like the 2009-10 best...

 

[Erik Latranyi]

Any source on this? Pics of the design before it was "watered down"?

Of course not. It came from an insider who saw it.

 

[MoparJoe]

The 300 isn't long for this world, it's obvious by the $6000 incentive currently on the vehicle. You have that kind of incentive and sales are still sluggish...

With thinking like that the Ram trucks should be dead a long time ago because they've been throwing money at that thing forever I could have saved 24000 Canadian this year on one

 

[valiant67]

With thinking like that the Ram trucks should be dead a long time ago because they've been throwing money at that thing forever I could have saved 24000 Canadian this year on one

No, you are ignoring the results of the incentives: While there are large incentives on trucks over the years, the result is they sell a lot of trucks. When there was (and still is) a large incentive on the 300, they still don't sell well.

 

[JRS200x]

With thinking like that the Ram trucks should be dead a long time ago because they've been throwing money at that thing forever I could have saved 24000 Canadian this year on one

Ram's have less rebates than the 300 does... that includes 2018 Rams. A truck is also a much more profitable vehicle than the 300 for Chrysler so they can afford the increased rebates, margins on trucks are massive compared to a 300.

The 2019 Ram is selling like hot cakes and currently averages about $1500 in incentives.

 

[MoparJoe]

I was referring to the outgoing Ram that they still build the old one I could have got twenty four and a half thousand dollars with all the discounts that I'm allowed. And yes I understand that the 300 is not selling well with the amount of rebates they have on it but like everyone's been telling us that is the market

 

[valiant67]

And yes I understand that the 300 is not selling well with the amount of rebates they have on it but like everyone's been telling us that is the market

It’s not the market. It’s the product. Charger has lower rebates and steady sales. 300 raised incentives and sales stayed sluggish. That’s what happens when product is neglected.

 

[con383]

The 300c must stay no matter what. Its the apitomy of what Chrysler means and stands for .... so yes it should stay! We in Austealia love the srt version and according to the Australian Government so do the police.

 

[MoparJoe]

I'm putting my chips on the hunch that the 300 will get a new lease in life

 

[Tin Man 2]

I went to a car show a while back, saw a 1958 Chrysler it was awesome. It may be time to put a bit more tail fin and go a bit retro on the 300. Ford failed to do that on it's T-Bird and it bombed. We need to set the pace with the 300 like we did in 04. The market is dying for something special.

 

[LXbuilder]

Any source on this? Pics of the design before it was "watered down"?

I saw an illustration produced under Cerberus ownership and I can guarantee that the 2011 was not watered down from that image. Actually I found that same image here at allpar, and this is before Fiat's involvement.

Chrysler’s February 2009 Recovery Plan (at https://www.allpar.com/corporate/cerberus/recovery-plan.html )