by Bill Watson
1940-49 • 1950-63 • 1964-1971 • 1972-80 • 1981-92 • 1993-97
History • By Year • Coming: 1998-2007 (Daimler disaster) • 2007-09 (Cerberus) • 2008-2015 (FCA)
The story so far. Walter P. Chrysler, after rising in the railroads as an engineer, turned around faltering Buick, then left to head Willys, and started working with Zeder-Skelton-Breer Engineering on the most advanced car ever produced. Maxwell-Chalmers runs into trouble after trying to blend together numerous companies as U.S. Motor Car Company, and hires Walter Chrysler; he rescues and takes over the company, putting it into a new shell called Chrysler Corporation. Plymouth, Fargo, and DeSoto are started and Dodge Brothers is purchased.
Burton Bouwkamp wrote, when we asked if there were any cars he was particularly proud of other than the Omni/Horizon: “Probably the 1963 Chrysler. It was the first all new car that I
planned as Manager of Chrysler Product Planning. It was styled by Cliff
Voss. It had formal elegant lines which I still admire when I see one at
Chrysler meets. The car had two shortcomings - the rear track was not wide
enough for the body and the stamped grille was cheap looking for a Chrysler.
We tried to sell a wider track axle housing and a cast grille to management
but they were judged to be too expensive.”
Chrysler Heritage • History by Year • Chrysler People and Bios • Corporate Facts and History
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