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Chronological History of Chrysler Corporation
Part VIII: 1993-1997: Comeback and Success

1864-19111912-191920-391940-49 1950-63 1964-19711972-801981-921993-97
History By Year • Coming: 1998-2007 (Daimler disaster) • 2007-09 (Cerberus) • 2008-2015 (FCA)

1993 dodge intrepidThe first Chrysler comeback came under Lynn Townsend, who renovated the company and then let it atrophy; the second built on cars started during the dark days of imminent bankruptcy, under Lee Iacocca, who revolutioned the cars and then, like Townsend, let Chrysler stagnate. Fortunately, another revolution was building, one which would not be ended by complacency and stagnation, but by fear.

1993: the turnaround begins

1994: Neon to Ram

1995: continuing success

chrysler cirrus

1996: leaving Mitsubishi behind

intrepid at ctc

kokomo plant

1997: new Dakota, Prowler, and Wrangler

1997 jeep wrangler

2000 jeep cherokee classic

Coming next (eventually): the Daimler years, 1998-2006

1864-19111912-191920-391940-49 1950-63 1964-19711972-801981-921993-97
History By Year • Coming: 1998-2007 (Daimler disaster) • 2007-09 (Cerberus) • 2008-2015 (FCA)

Chrysler HeritageHistory by YearChrysler People and BiosCorporate Facts and History


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