They did look at serial hybrids.There were reasons discussed on allpar for not doing it.
I disagree. Today every other car has a massive guppy grille. I think it's elegant in its simplicity.The exterior design language looks just like all the rest. Not distinguishable at all.
I agree. I don't think this was a good strategy for them.Apple's success has lain in developing products and software that are conceptual leaps from what has been available previously. The Apple Car Concept does not appear to do that. The exterior and interior morphology are retreads. The only hidden factor is autonomous control, but I am highly doubtful that promise can be fulfilled in less than decades of development. Apple also puts huge profit margins on its products, which is doable for small electronic appliances but would not be possible for an automobile.
The still developing world can develop to a high standard now ...the grid situation (it's not going to fix itself, not overnight, anyway) and the still-developing world.