I'm pleased with Christine and Stellantis' vision for Chrysler. Sad I have to wait until 2025 but at least we know the future plans are ambitious.
You're obviously being so reductive on purpose, but that really isn't what I took from the interview. The minivan is going to stay firmly within the Chrysler brand yes, but I also like the commitment to the sedan market and broadening Chrysler's reach to other segments of crossover-ish vehicles. Truly I see Chrysler being the athleisure brand- premium, dominated by a feminine focus, and versatile enough to attract moms, DINKs, and upwardly mobile single people that meet with friends often as well. Their products should look and feel athletic without actually being sporty. I think there's a market there. Lexus' FWD offerings are a class above but not altogether different in concept outside of their obsession with sharp angles.Yeah I read her interview. Chrysler is the upscale Plymouth, the soccer mom division.
That's not entirely true. The RX sells almost double of what the NX does and the UX doesn't add much in volume either, less than the GX in fact.Yes, Lexus needs to be targeted from below, and lose the edges. You can't do that with an all BEV lineup. Lexus lives on the compact SUV and midsize car. The interview was anti compact and anti hybrid, which is exactly where they need to be. She is Tesla + BEV Minivans, minus the pickup.