But Dodge pioneered the Minivan, not Chrysler. Car-a-van. So that is her target, the soccer mom division. Quite disappointing.Detroit News Interview with Chrysler CEO
Interesting interview about Chrysler´s future.
An interesting quote from the article:
"Chrysler also will look to "redefine" the current segments in which it plays, she said. The brand sees a market for electrified large sedans and will have an offering to replace the 300. Chrysler also will look to uphold its heritage in pioneering the minivan almost 40 years ago — that innovation is inspiration for Chrysler's next chapter."
"The Chrysler brand will abandon gas-powered vehicles for a bigger, all-electric lineup with SUVs by 2028 in its attempt to stave off demise at the end of the decade." Can we say the sky is falling now?
"its first look at a new vision designed with millennial female customers in mind."